Tag: Technology

The Temporary Nature of Permanence!

 

Happiness is understanding and accepting impermanence.

That said, even happiness is impermanent, like everything else. Without impermanence, there can be no life. Impermanence is one of the essential doctrines and a part of three marks of existence in Buddhism. Asserting that all conditioned existence is transient, evanescent, and inconstant, impermanence is a concept found in various aspects of Hinduism and Jainism.

Cutting edge technology becomes obsolete. Medical breakthroughs avert certain disasters. Music goes from futuristic to contemporary to nostalgia. Idols and celebrities whom we revered but never met die young.

The Time Machine is a recent phenomena(of the 1800s). A thousand years ago people had no inkling of what today would have been like, Just like, we, the present generation, will have no inkling of what it would be a few hundred years from now. Except some crystal ball gazing or educated guesses.

Impermanence is the law of the universe. Our experience and relationship with time keeps changing. The concept of time zones was a derivative of clocks. (As an aside, Sir Sanford Fleming, a Canadian engineer, was the first person to propose the use of worldwide time zones back in 1878. His idea was to divide the world into 24 time zones that were each 15 degrees of longitude apart. The reason for this is that the earth rotates 15 degrees every hour, or 360 degrees in 24 hours). And mind you we didn’t have clocks till such time we invented cities.

Our idea of history is vague(what has been told to us- the concept of some people walked the earth some aeons ago)…and probably it is the same with our future. Whether we have a role in it, and will it shape up in the manner we envisage.

If the future were to be looked upon as an ‘ impressionist painting in landscape mode ‘, a couple of things will come to fore:

– The future will never stop surprising us and any control of it is only a myth in our heads.

– That said, we can have a greater role to play in the future and endeavor to make and leave an impact. Change is a culture thing and culture( and the way we can change it and therefore our future) can be only be changed by us, we, the people.

We will never have a stop watch to switch on and switch off the future, as and when we desire to. Nor can we request the future to lie still and wait for our nudge to get moving. Future is not an obedient toddler, unfortunately.

What definitely is in our control is the work we do, the stories we tell ourselves, the connections we establish, the paths we follow, the art we ship out- all of it determines our culture. And culture will echo what’s next!

ENDS

 

 

 

Sooner than Sooner or Later than Later ?

Crystal ball gazing can be a good hobby. And a better one would be actually seeing the future. A present forward to a scenario that will come about in a few years time. Ohh..ptimism !

 

William Pen once famously quoted ” Time is what we want most but what we use worst.”

 

What is history but a fable agreed upon? And the future happens slowly and then all of a sudden. History is a recent concept, the future even more so.

 

An impressionist painting of the future may not look rosy, but at least we are having them. With a possibility of doing something to change(for the better) what is on the anvil. On the flip side, the great strides in medicine, technology, energy production etc are sure salve for our nerves.

 

Of course, future generations will be mature enough to think even further ahead.

 

 

Fables and storytelling started off with ” once upon a time…”. The past was as much a mystery as was history. ” When I grow up, I want to be…” was the indoctrination that most of us received as kids. The fact that very rarely do our past and future align is a different matter altogether.

 

But, once you have made up your mind to create, construct, collaborate, contribute, to make art or do work that impacts, then how you look at time becomes sacrosanct. Time is either your friend or your opponent. Time is either something you use as a tool or something that works against you.

 

It is often used as an adage – time flies – that may not be exactly true, but it does move along. And a lot depends on whether you are using it as a tail wind or a head wind.

 

Small drops..make an ocean. Drip by drip by drip…show up, ship out. I started blogging ten years ago with no idea that I would be doing it a decade later. But here I am. And hoping to continue, learning, unlearning and striving to get better.

 

I am taking the liberty of directing you to what I feel would be a relevant read from the blog at ISD Global on ” 20% time ” – the most valuable time you can spend.

 

ENDS

Know your NO; and Yes, Please Use It!

“Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.”

 

“It’s only by saying NO that you can concentrate on the things that are really important ”, said Steve Jobs. There are a lot of occasions when we actually want to say no, but we end up saying maybe, which in a lot of situations later migrates to an unconvincing yes.

 

Don’t leave anything incomplete – and NO is a complete answer. And when articulated with authority and conviction, does not leave any room for negotiation.

 

On the one side of saying no are the risks associated with it- coming across as negative, offending someone, being a party pooper, risking relationships or even putting our own reputation on the line.

 

But the flip side of it is that it gives you empowerment, distills the wheat from the chaff and gives us greater agency in our lives.

 

When we say yes to something, we are saying no to something else. 

It’s a double-edged sword. People are super anxious about saying no because they are concerned about damaging relationships with the yes harming their own reputation. There is a way to address that apprehension. In her book, ” The Power Of Saying No ” , Vanessa Patrick ( Professor of Marketing at the Bauer College of Business, University of Houston), introduces what she calls “empowered refusal,” a way of saying no that’s rooted in one’s identity, values, priorities, and preferences. “An empowered no,” she says, “is about us, not a rejection of the other person.”
This notion of empowered refusal is really interesting because it’s one vehicle through which we can claim and publicly state our values. So, a “don’t” is different from “can’t.” And that helps us be definitive, helps us set clear set boundaries, and reduces the likelihood of pushback. So that’s very useful.
That being said, as we all know, you do come across people who refuse to take no for an answer- no pun intended. We have to deal with those pushy askers. One such way is to lean on technology. Research shows that we are 33 times more likely to say yes to a face-to-face request.
You know, sending no by email is much easier than repeating your no face to face. Sometimes, all it takes is an emoji with a thumbs-down sign, and that communicates no more than words can. All of us certainly feel more comfortable with a refusal that is virtual than one that is in person.
You have a right to say no. Most of us have very weak and flaccid ‘no’ muscles. We feel guilty for saying no. We get ostracized and challenged for saying no.
It is simple to say no when your priorities are in order. Learn the art of saying no. Don’t lie. Don’t make excuses, don’t over-explain yourself. Just simply decline. Saying NO means you know your limits.
” When you say YES to others, make sure you are not saying NO to yourselves.”- Paulo Coelho
ENDS

 

 

 

 

 

 

An attraction called distraction!

” Your real competition is your distraction “– Anonymous

 

If you are reading this, amidst your deep immersive work, you shouldn’t be. This would seem weird coming from the guy who sent you this in the first place.

 

The achilles heel of our times: Staying focused and distracted by a lot of ideas.

 

We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we’re distracting our lives away?

 

Donuts taste great when we are eating them. But we feel like shit some time after. We get a bit of short-term pleasure and long-term pain.

 

The two primary motivators of changing our behavior are:

 

Avoiding pain &

 

Experiencing pleasure

 

All the attention management strategies in the world will not work unless we feel the pain and the opportunity cost of distractions.

 

If anything, the world is becoming a more distracting place. Technology is becoming more pervasive and persuasive.

 

We all suffer from the shiny object syndrome. The thrill of the chase. And the after glow.

 

Our biggest obstacle is fighting our addiction with social media and the mobile phone.

 

Wasting time online, ironically consuming content about how to be a more prolific, successful creator.

 

Digital distractions create somewhat of a paradox. We get to avoid the pain of focusing on something that matters to us. And the dopamine hits we get from checking our emails or scrolling through our Instagram | Facebook feeds. That gives us a lot of pleasure.

 

But that little boost of pleasure becomes painful when we realise that we’ve wasted time on something that prevents us from accomplishing our real goals.

 

It’s hard to change anything until our motivation is strong enough. Before we can deal with our addictions to distraction, it is important to uncover our motivations.

 

A donut called distraction.

 

ENDS

Creativity is Futureproof !

Did you know? The future apparently is already here, albeit a tad unevenly distributed.

 

Perhaps a lot of us get caught out like a deer in the headlights because the future arrives slowly and then all of a sudden.

 

That said, I can understand the obsession behind predicting the future. But why are predictions popular? Because they appeal to human nature. They create a sense of certainty in an uncertain world.

 

But they are wrong far more often than we assume.

 

Nobel Prize winner in Economic Sciences(circa 2008) Paul Krugman famously wrote in 1998 ” The growth of the Internet will slow drastically, Most people have nothing to say to each other! By 2005 or so, it will become clear that the Internet’s impact on the economy has been no greater than the fax machine’s.”

 

That one may have slightly missed the mark 😀. Well, well, the best of them can’t get the future right, so what are we crowing about? The problem isn’t just with experts. No one is great at predicting the future. Much of life can’t be forecasted, diagrammed, or reduced to a PowerPoint deck. When the future doesn’t match our expectations, our projections get thrown out (or worse, they’re still followed).

 

How about changing the narrative from predicting the future to ‘ creating the future ‘? Now we could be talking! And one of the strongest arsenal that you have in your armory in creating the future is ‘ creativity ‘.

 

Creativity is human.

 

It’s global.

 

Creativity is technology-agnostic.

 

It doesn’t discriminate.

 

From people working on the bleeding edge of their fields..

 

To others bringing more humanity to technology and industry..

 

The call to action is for creatives to take control of our tomorrow.

 

In it, we’ll seek to recapture the feeling of optimism, not fear,  for the future. Because in the hands of creatives, the future is bright.

 

The creative process is often a matter of changing ‘ What is ‘ to ‘ What if ?’. We first observe the ‘ Status Quo ‘ and then imagine a ‘ Status Novus ‘- Keith Reinhard, Member, Advertising Hall of Fame.

The creative process is a process of surrender, not control.

 

Every time you have an idea pop into your head and don’t muster the self-confidence to act on it seriously, think about the opportunity cost you are likely to pay.

 

In the balance sheet of creators versus consumers, the world rewards creators by an overwhelming majority. You will get far more from writing 100 blog posts than reading 100.(BTW, all good writing begins with terrible first efforts).

 

Consumption is deceptive because it makes you feel that you are productive when you are not. Artistic progress is the result of creation NOT consumption.

 

The myth going around is that creativity and productivity are mutually exclusive. But they are NOT.

 

So let’s create more than we can consume.

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

 

Creativity is an infinite game. You can’t use up creativity. The more you use the more you have.

 

To survive, to avert what we have termed future shock (Alvin Toffler), the individual must become infinitely more adaptable and capable than ever before. We must search out totally new ways to anchor ourselves, for all the old roots – religion, nation, community, family, or profession – are now shaking under the hurricane impact of the accelerative thrust. It is no longer resources that limit decisions, it is the decision that makes the resources.

ENDS

Pierce The Future Through The Present

There is no greater fear than the fear of the unknown. Strategic foresight and future thinking exist to help tame the imaginary line connecting now and then. Competence alone is not enough; character and perspective are also required in equal doses. This means that working with the future needs a lot more than hype cycle analyses and predictions about the future of this and that from self-anointed guru-ninja-hackers without any proper training in foresight. Developing strong characters is fundamental to ensuring an ethos of good ancestry. 

Practising future-back management is critical to enabling breakthrough innovation and leapfrogs when the road ahead seems rather foggy.

Nurturing a sense of perspective becomes the antidote from getting stuck in antiquated ways of working, thinking and behaving. Marketing’s new research and developments can indeed be quite distracting given their high frequency and volume. In trying to make sense of the new and generate brand buzz from it, marketers end up missing out on rather transformational opportunities – those where the future can be more evenly distributed.

This is rather disconcerting since marketers are often some of the most well-rounded and best-informed professionals in their organisations, with a sharp sense of ‘what’s next’. Still, many get caught by the glitz of the novel, instead of putting their energy in the grittiness of the foresight process.

In fact, when it comes to crystalising the definition of the 21st century marketer, Google conducted an experiment that involved interviewing 30 board members from Fortune 1000 companies, having accumulated more than 1300 minutes of audio and over 100,000 words about the role of the CMO (Think with Google 2020), which was then summarised in one long, important paragraph:

“The 21st century CMO is expected to be a marketing miracle worker, an alchemist who combines classic art of branding with the latest advances in data and measurement. All this while you serve as the connective tissue of the C-suite and stay a step ahead of the rapidly changing landscape of digital technology, cultural trends and shifting consumer expectations – things becoming ever more important to the stock price. Customers matter more than ever and, since you’re responsible for them, your role should matter more than ever too. But board members do not seem to have one cohesive definition of the role. 

So, what are you to do?

Internally, steer expectations for your role by defining growth, you have some control over. And recognise that the talent of your team is half the battle to achieving that growth. Hire the best measurement people, because marketing will be held to some metric that is currently beyond reach, and you’ll need them to invent it. There are many ways you can impact revenue – but be prepared to show the ‘I’m indispensable’ maths. And do not forget the most visible CMOs also take big risks. Only three percent of board members interviewed were marketers. Likely, they do not hear you. Listen closely and find the overlap between what the board is interested in and your responsibilities. And, instead of building slides about everything you do, build one slide that puts you in a position to start a conversation around those common interests and goals.”

What is interesting to note is that futures thinking is all over in the paragraph above and yet, nowhere on it. As haiku-esque as a statement, this is the closest to the truth. Strategic foresight and futures thinking are not explicitly mentioned, but implicitly dominate the subtext, with clear emphasis on character, competence and perspective too. Therefore, the opportunity is to nurture the Phewturecast seed, and develop the gravitas required for marketers and their peers to encourage and normalise the allocation of foresight investment. If education is key to opening more doors for foresight, appropriate use of language is the red carpet welcoming the long-awaited guests that can help reshape the future for the better.

For the ambitious marketers out there, this is just the beginning of your futures literacy. Use it and pierce the future through the present. 

BEGINS

https://www.groupisd.com/story/

https://www.brandknewmag.com/

https://www.brandknew.groupisd.com/

https://hackcellencefest.com/

https://www.weeklileaks.com/

 

 

The changing idea of marketing as a concept!

If you are one of the marketers who embraces convention, no one will point a finger at you if you were to follow the norm that has been practiced for years. Build/produce/manufacture, brand, market, sell. Justified linear thinking.With strong empirical evidence( I mean brand and business success) to boot.

With so many years of conventional wisdom( that also is the wisdom of the crowds that drive collective bias) in the ring, it would have been a really uphill task for any brand to alter(let alone disrupt) the narrative. But there is something about audacity and moonshots that make them perfect partners in rhyme.

I devote this blog post predominantly to understand marketing from a new lens- the one that brand Tesla is scripting so brilliantly. Directed by Elon Musk(Iron Man). Allow me to go back a few years.

It’s the 4th of April, 2016. The Tesla Model 3 is being launched in the US. It sports a price tag of US$ 35,000 and bookings can be made with a U$1,000 down payment.  Then history unfolds. A whopping 276,000 cars were booked(read pre-sold) on the day, probably a first ever in automotive marketing . And Tesla gathered US$ 276 Million in upfront cash. And here’s where the story gets interesting. There was not even a model car ready. All the sales happened courtesy a few photographs of the Model 3. That’s it. There’s more. There was not even a single car that had gone into production. The first promised schedule for delivery of the Model 3 was late 2017, that was a good 18+ months away. Tesla had disrupted automotive marketing on it’s head and how.

Let’s try to understand more of the phenomena that is brand Tesla.

  • Tesla’s $0 marketing budget is incredibly awesome marketing
  • Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. And that’s no problem. – AdvertisingAge
  • If you drop by the Tesla forums, you’ll see a community of passionate fans discussing how to market Tesla better. There are over 55,000 people subscribed to the /r/teslamotors subreddit. The brand has clearly struck a chord with its fans.
  • Tesla fans are crazy advocates. They attach deep emotional significance to the car. They’re not just paying for a mode of transportation, they’re paying for a slice of the future.
  • Prior to the Model 3 launch, Tesla had introduced the P100D Ludicrous– a luxury model priced over US$ 80,000(base level) with upgraded versions well over US$ 100,000. The marketing masterstroke was in the message conveyed. ” While the PD100 Ludicrous is an expensive vehicle, we want to emphasise that every sale helps pay for the smaller and more affordable Model 3 which is under development. Without customers willing to buy the expensive Model S and X, we would be unable to fund the smaller, more affordable Model 3 “. This is brand positioning at it’s masterful best, making a luxury purchase almost into a charitable act.
  • Every element of the Model S – from the recharging technology to the drag coefficient of the car – is presented as the pinnacle of research and engineering.
  • By eschewing marketing completely, Elon Musk is actually communicating that Tesla is focused on ground breaking technology.
  • Tesla the brand transcended from being just another automotive player in the business to encompass economics, politics, world power to have global energy NOT driven by oil. In the process, creating the marketplace, the eco system where they are the game. As also the game changer.

“ BMW has a marketing department called engineering.” – Seth Godin

These things obviously don’t bother Musk too much. If one were to give him an advertising budget, he is sure to divert that into production. And the final result: an even more incredible car. And inspite of NO Advertising, he gets the world talking about his brand, especially the people who matter.

How does Tesla manage to do all of this free of cost which other brands would spend millions to buy?

First, build something that matters to people. Then, tell a story that resonates with people. Just like iPhones/iPod and Steve Jobs, electric cars are a great story. The greatest stories are aspirational, representing the triumph of passion, conviction, persistence and diligence.

” I know a lot of very wealthy people.  Most of them made their money in technology.  I don’t think Bentley or Rolls-Royce is anywhere near the top of very many of these people’s idea of an impressive car.  A Tesla is more like it “. – Jimmy Wales, on Quora

This sort of advertising is earned, not bought.

You earn this sort of attention by making something truly newsworthy. Or saying something newsworthy.

” The public tends to be, as they should, interested in things that are precedent and superlatives.” – Elon Musk

Musk is all over YouTube. The media is chasing him nine to the dozen. Why? Because he is always working on cool, fascinating, path breaking projects.

Musk is a CEO who understands the power of showmanship(tonnes of interviews, cameo roles in films and media appearances.

Just Google ‘ Elon Musk  says ‘and you will get the most quotable of quotes that media loves to lap up and carry forward.

The Hyperloop is something that Musk is NOT planning to make but delivers great PR for him as a tech visionary.

At most times,Tesla has more orders than they can build – that in itself is great marketing.

Tesla has demonstrated that brands and organisations can move on from a Build/produce/manufacture, brand, market, sell model to that of a brand, market, sell, build one. Welcome to the next normal.

As William Gibson would say, “The future is already here – it’s just not very evenly distributed.”-  which will be nothing like what we have experienced before, we’re all going to be completely re-evaluating so many aspects of our lives: education, medicine, work, social responsibility, inner calling, the list goes on. And under the aegis of the Covid 19, all of this is happening remotely right now. And the question for a lot of companies and brands is going to be: Now that this shift has happened, am I still relevant? Does what I do still make sense? Am I serving an essential function, especially in a time when everyone is being careful about their finances?

Answering in the affirmative will separate the men from the boys. Wanted. More Musketeers!

ENDS

https://www.groupisd.com/story

https://www.brandknewmag.com

https://www.weeklileaks.com

https://www.brandknew.groupisd.com

Is true talent shying away from advertising?

It’s episode one of the cult classic Mad Men series and ad-man Don Draper in the climax reveals the campaign idea for Lucky Strike cigarettes ” It’s toasted “. A scene that captured attention and sparked the show’s runaway success. It’s toasted was also a real tagline for Lucky Strike cigarettes, adopted by the brand way back in 1917.

Those were the heady days of advertising– an eclectic mix of craziness, Machiavellian egos, cult personalities, big ideas, mind numbing creative campaigns, wild parties, rock and roll, high profit margins(15% commission days)….it goes on. Little wonder it was the industry that a lot of talent aspired to get into. Made for good conversation piece.

The times they have a changed. Advertising as an industry is no longer the flavour of the season when it comes to attracting top talent. This inspite of being a 560Billion US$ industry worldwide in 2019 and growing over 4% compared to the previous year with N America and Asia Pacific reflecting the maximum growth.

What could have happened especially over the last decade and a half? Let’s examine a few factors:

  • the risk appetite for taking up and executing ‘ big ideas ‘ within the agency set up seems to be on the wane. The increasing role of the CFO in marketing and advertising decisions and thereby ROI first always could be a strong influencing factor..
  • the big shift has happened from ‘ gut instinct ‘ to ‘ data precinct ‘ when it comes to execution of campaigns. Freewheeling thinking seem to have taken a backseat
  • young talent do not get a ‘ sense of self ‘- seniority still upends merit when it comes to prized, exciting projects- if you don’t want us, we don’t want you seems to be the thinking
  • with profit margins in the advertising industry shrinking, remuneration and salaries have taken a beating. Talent is seeking alternate, better paying professions
  • the average tenure of the CMO & Brand Manager has come down drastically. Why stick your neck out when going through the motions will do nicely. The Domino effect is reflected in the freedom(or the lack of it) given to the agency- legacy thinking dominates, not exactly a motivation for talent craving to find their own expression
  • start ups with sizeable venture capital funding have mushroomed all over. They are dabbling in hitherto unexplored territories and using cutting edge technology to harness market potential and become game changers. The natural tendency for talent is to move to areas that are changing, future ready and dynamic
  • alternate,fast growing and better paying professions like entertainment, stand up, v logging, blogging, music etc seems to have taken the sheen away from advertising for the wannabes
  • Digital proliferation and the quest for entrepreneurship are driving many to find their feet and make their own dents in the universe
  • The Big 5 of Consulting are not thinking like the Big 6 of Advertising while clearly trespassing into the domain. New entrants are bringing in new thinking, new possibilities- talent will have to realign

Clearly the advertising industry of the future(if it remains to be called that) and the talent that moves there will certainly not be a thing of the past. When change is the only constant, an industry remaining constant without change is not an attraction. As an US$560billion industry, it has enough muscle to bounce back(as long it does not rely on muscle memory). All the die harders(Bruce included) are willing and waiting!

ENDS

groupisd.com/story

brandknewmag.com

brandknew.groupisd.com

weeklileaks.com

Generation Text!

I had enough (considerate) people taking me for a ride, and since change, as they say is the only constant, decided to take myself for a ride.I thought it would be appropriately urban of me to add to the ridership of the Metro.

The train was crowded but I was lucky to get a seat. It didn’t take me too long to realise that I was the only person in the compartment reading a book rather than starting at a device and a small screen- a striking singularity that should have provided enough material evidence about where I fit in demographically these days..but then, I have always tempted fate!

The teenager sitting opposite me was texting away furiously with blinding speed(now I know the typos and the passionate need for being grammatically incorrect).Probably he had a train to catch??

Autumn had made its seasonal fall but with an unusual warmth- so a lot of people in the compartment wore half sleeves- and it didn’t take too long for me to realise that most of them didn’t wear a wristwatch. In a digitell (or digital) era, I suppose, analogue watches and clocks are no longer part of the dialogue. So the next time you instruct your millennial kid ‘ turn it clockwise or anti clockwise ‘, you will know exactly why wiser counsel may have to prevail. So watch it!

As I disembarked on reaching downtown, what I was not up for was to think ‘ Are we riders of the lost arc? ‘ Time will tell..

ENDS

www.brandknewmag.com

www.groupisd.com

 

Technology and Wisdom: In marketing, the twain can’t seem to meet!

Technology and Wisdom: In marketing, the twain can’t seem to meet!

To say that we are at the very forefront of cutting edge technology would be an understatement. Considering all the spectacular advances we see today in space travel, driverless cars, artificial intelligence, IOT, robotics, digital health, augmented reality, laser guided missiles etc, technology surely has motored along at more than a furious clip. Technology is ubiquitous, omni present, in the face and as they say, ‘ always on ‘.

Wisdom on the other hand is very much under the radar not because it cannot be droned up into the spotlight but there seems to be a tangible scarcity of it around. Most definitely in marketing.

In marketing, technology and wisdom are at two opposite ends of the spectrum. And, unlike magnetic forces, these opposites don’t attract. On the contrary, they repel. Technology is always moving in linear progression. Wisdom, on the other hand, with all the associated ammunition of insights, experience, maturity, just does not. Cannot.

Not all technology is the domain of the young and not all wisdom comes with age. But, as a general rule, tech is the territory of youth, wisdom the territory of maturity. Though there is strong perception that technology equates wisdom, nothing that we see today in the world of marketing or advertising at least backs the argument even remotely. We are in an era of ‘ technology overload ‘ that causes ad frauds(US$16 Billion), intrusion of customer privacy, manipulation of public opinion, colossal wastage etc etc. And there is no wisdom in that.

We seem to have moved on from what the very wise advertising greats of the past including William Bernbach, Howard Gossage etc preached and practiced. With a great degree of success. Without any technology at their disposal.

Technology digs into collective bias. What is called for is a balance of technology with the scaffolding of wisdom, without which, sauce for the goose is not exactly sauce for the gander!

As T.S Eliot said ‘ Where is the wisdom we have lost in all the knowledge? Where is the knowledge that we have lost in all the information? And where is the life that we have lost in living? ”

ENDS

Image: ISD Global

www.groupisd.com

www.brandknewmag.com