Tag: Teacher

How about a New School Of Taught?

 

The education industrial complex pays little or no heed to Howard Gardner’s Theory of Multiple Intelligence. The theory claims that human beings have different ways in which they process data, each being independent. Gardner’s theory argues that students will be better served by a broader vision of education, wherein teachers use different methodologies, exercises and activities to reach all students, not just those who excel at linguistic and logical intelligence.

 

Because humans excel in different areas, Gardner’s multiple intelligences’ theory can provide students with a better understanding of how they learn. When students are able to identify which type of multiple intelligence they use to learn material, they can adapt the information to their learning (Bilash, 2009).

 

“What makes a child gifted and talented may not always be good grades in school, but a different way of looking at the world and learning.” —Chuck Grassley.

 

10 is the new 20; 20 is the new 40. Age is an obsolete default.

 

The predominant rote method of learning | teaching is actually a signal that you could do just enough work to persuade an overwhelmed teacher that you were compliant.

The opportunity going forward remains the same: Bringing insight and guts to interesting problems.

 

There is a high possibility that you get ahead in life for years and years because you got dealt good cards. But, very soon you realise that in the real world, attitude and effort, taking initiative and responsibility, showing up and shipping out consistently are what lands you a senior VP role, or a Broadway part or a Nobel Prize. Because these are the people who have put in the hard yards, showed up, understood, cared, and remained open to new experiences.

 

We live in a culture, unfortunately, that is highly biased towards connections and charisma.

 

What if we wear a different hat? Start celebrating the students who work the hardest, help others the most, lead by example, explore possibilities? Sending out clear signals to those on the sidelines that if you are willing to do all of that, you will be celebrated as well. Grades, marks, shiny trophies can wait!

 

If education is life itself, then we be better prepared. Or, we prepare better!

 

As I conclude I lead you to an article from BrandKnew on This high school that is designed for the jobs of the future.

 

ENDS

Questioning the questioning !

It is said that knowledge means to know the right answer but intelligence means asking the right question.

 

The truth is we are born with a natural desire to question everything and be curious, but along the path of growing up many of us lose that desire.

 

” Know how to ask. There is nothing more difficult for some people, nor for others easier“- Baltasar Gracian

 

Most of us would have experienced this at school or college. Your teacher or professor midway through the class asks ” Does anyone have a question? “. Nine times out of ten, no hand would go up. The professor has reconciled to the fact that she is doing an excellent job of explaining the material and secretly patting herself on the back.

 

Looking at our performance in the exams, nothing could be further from the truth which is most of us did not understand what was taught.

 

A better way for the professor to reframe the question would have been ” Given how complex the topic is, I am sure you would have plenty of questions. This is a great time to ask them “.

 

This nudge would go a long way. More hands would go up and more questions will get asked.

 

” Does anyone have a question? ” was not the smartest of questions in any case. Most of us would pride on our ‘intellectual ability‘ and the last thing we would like to do is come across as dumb in a class full of peers by asking what may potentially be a stupid question.

We have perfected the art of asking stupid questions even outside the classroom. Take your HR Managers’ appraisal session and the first question you get asked is ” Everything going well? “, which leaves most people with no room to segue into what ideally should be an honest feedback. A better version that will elicit an honest response( the very purpose of an appraisal) would be ” What are the challenges you are facing at work ? ” and you open the floodgates for relevant feedback.

 

When we reframe a question—when we change our method of questioning—we also change the outcome.

 

Werner Heisenberg, the brains behind the uncertainty principle in quantum mechanics, had it right: “What we observe is not nature itself, but nature exposed to our method of questioning.”

 

In an always on, expert run, industrialised economy, the pressure | expectation is to be the person who is sure, the one with all the answers. Do you think someone who has all the questions is more valuable? 

 

I encourage you to take a look at this throwback article from BrandKnew 

 

ENDS

Numerology and the Marketing Math!

Numerology and the Marketing Math: The 25 to 70% off enigma!

Numerology: Definition: The branch of knowledge that deals with the occult significance of numbers.

​We are all swayed by possibility. As we are swayed by short cuts. Human beings are hardwired to be lazy. So, unless and until there is a by design effort to put in the emotional labour​, routine is the ardently followed also ran. Mundane replaces the potential jugular. It remains that way, because it’s always been done that way. So why upset the applecart? But what happens when the cart is being toppled?

​I am not a numbers person. Far from it. It somehow just doesn’t add up for me. So, I have almost subtracted it from my life. But, being in the space that I am, and observing the brand marketing communications around me, I am tempted to do a deeper dive and know more.

25 to 70%off: Most of you would have seen these numbers ​scream out at us day in and day out from newspapers, billboards, radio ads, digital ads etc. In fact, some of us were mistaking the 25 to 70% off to be a tourist destination(considering how many of them sprout all over the city)- One cannot miss it because leading brands across industry verticals with the support and ‘ advise ‘ of big ticket advertising agencies make sure such campaigns are run 13 months in a year. So, that makes it 24X7X395. A different numerology this!

The ever lasting love affair of brand and marketing experts with 25 to 70% off remains a mystery. Or by now, it should not be. Considering the amount of time ‘ the practice ‘ has come to root(or should it be rot?). And the practice has been perfected beyond question. And ably aided by ‘ brand guardians ‘ who toe the line willingly as this ‘ ad vise ‘ is coming from senior czars at the big ticket ad agencies– how can they get their ‘ numbers ‘ wrong? . They have everything going for them- They use ‘ fancy  calculators ‘, wear Armani suits, have Turkish coffee 8 times a day, the hair is slickly gelled. Sorry, forgot to add the clincher-they also wear crocodile skin pointed leather shoes!!!

I have heard somewhere that ‘ the more things change, the more they remain the same ‘. Recently, a very senior brand and business head of a market leading lifestyle brand called us at ISD Global saying that they are in troubled times. They were losing market share and from being a clear category leader with over 65% retail market share, it was time for store closures, downsizing(or rightsizing to make it sound sweeter) and market share dipping to below 40% – all that in a matter of about 18 months. Inspite of increased marketing spends as advised by the ‘ experts ‘. My question to him was to understand what were they doing different to what was being done and not surprisingly the answer remained ‘ we have aggressively started doing deep discounting and instead of doing it 4 times a year, we remain committed to doing it through the year ‘…so there you go, enough said – ‘ the more things change, the more they remain the same ‘.

​So, do these brand owners and guardians take their coveted ad agencies to task? I’m afraid not. If that were to happen, how can they make ‘ interesting, cerebral conversation ‘ saying that our brand works with XXXX agency – they are in the Top 5…and walk around with a chip on their shoulder​. And be ranked among ‘ Top 50 ‘ Marketing Professionals in XXXX. Recognised as the ‘ best 40 under 40 ‘ or the ‘ leading 50 over 50 ‘- to be flagged on their Linked In profile. And ‘buy awards ‘ and (p)ride of place in Superbrands next hard bound edition.

Customers buy only on price and the more you deep discount, more loyalty they bring to the equation is still the belief(believe it or not!). We can keep bribing them and they will keep flocking like bees to honey. But, what happened? The numbers are not adding up. ​​The 25 to 70% off numerology chapter needs to turn the page. The strategy is now clearly a ‘ has BEEn ‘! And still being tried Bees Saal Baad( Twenty Years Hence for those not familiar with the Hindi language).

So, where are they headed? To me the writing is on the wall- or is it on the palm?

​Palmistry, anyone?​ Could be easier. Palm off your responsibility to someone or something else! Enough suckers around.

As for me, I am calling up my Mom(God Bless Her) to know more about the occult practice..you guessed it: Numerology!

Disclaimer: She is a retired Math teacher. And she has no interest in ‘hyperbole discounting‘.

And if you permit me a bit of Marketing 01(not even 101): ‘ Differentiation is not an intrinsic characteristic of a brand; differentiation is in the eye of the consumer ‘.

For all those swayed by the ‘ herd mentality ‘, this may never get heard. But, that being said, marketing is a serious responsibility. And there is no running away from that!