An attraction called distraction!

Your real competition is your distraction– Anonymous

 

If you are reading this, amidst your deep immersive work, you shouldn’t be. This would seem weird coming from the guy who sent you this in the first place.

 

The achilles heel of our times: Staying focused and distracted by a lot of ideas.

 

We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we’re distracting our lives away?

 

Donuts taste great when we are eating them. But we feel like shit some time after. We get a bit of short-term pleasure and long-term pain.

 

The two primary motivators of changing our behavior are:

 

Avoiding pain &

 

Experiencing pleasure

 

All the attention management strategies in the world will not work unless we feel the pain and the opportunity cost of distractions.

 

If anything, the world is becoming a more distracting place. Technology is becoming more pervasive and persuasive.

 

We all suffer from the shiny object syndrome. The thrill of the chase. And the after glow.

 

Our biggest obstacle is fighting our addiction with social media and the mobile phone.

 

Wasting time online, ironically consuming content about how to be a more prolific, successful creator.

 

Digital distractions create somewhat of a paradox. We get to avoid the pain of focusing on something that matters to us. And the dopamine hits we get from checking our emails or scrolling through our Instagram | Facebook feeds. That gives us a lot of pleasure.

 

But that little boost of pleasure becomes painful when we realise that we’ve wasted time on something that prevents us from accomplishing our real goals.

 

It’s hard to change anything until our motivation is strong enough. Before we can deal with our addictions to distraction, it is important to uncover our motivations.

 

A donut called distraction.

 

ENDS

In the Fitness of Things: a Gym Carry version

We seem to be in an era where ‘wellth‘ is the new health, where a well honed tricep is far more desirable than a heart to heart with a near one and a lot of us mortals are literally dying to get fit. Toss a coin and you are oscillating between orthorexia nervosa and anorexia nervosa. It’s a so-called world of ‘ fitspo ‘.
The concurrent rise of “wellness” and self-tracking technology has ushered in a sort of socially sanctioned “technorexia”. We live in an age where you can never be too rich or too fit. Calorie-counting, which was once considered Bridget Jones-style silly at best and neurotic at worst (largely because it was coded female), is now celebrated as a data-driven route to self-improvement (largely because Silicon Valley has coded it male).
Amidst the din and frenzy that is conveniently ‘ cold pressed ‘ between buycep and a trycep, here’s a suite of everyday observations(which most of you would already be privy to), with tongue firmly in (Instagram) cheek. So, if you like it slow, ‘ jog on ‘.
HUM PAUNCH : These are the 5 Pandavas that occupy the entire walking track laterally(and literally), with familiarity breeding no contempt. The primary motto(no pun intended) and waisted interest here is to respect the status quo(te) of the 46 inch waistlines. Another work of friction that you get to see is their Vaastu compliant (East West sagging) cheeks having the cheek to tickle one another as they pound the streets, as brothers, firmly in arms. PAUNCHo unglee, ghee mein..no surprises!
WALK THE TALK: A big concern for this tribe is ‘ will the miles run out before my talk does ‘ ? As if just coming out of a 8 year gag order. For all the army of RJs suffering from acute verbal diarrhoea, listen in. No ad breaks here. Move over marathon.It’s like a talkathon in (the) flesh.
INSTA(NT) KARMA: These are the direct disciples of Kevin Systrom and Mike Krieger (original Co Founders of Instagram). Just like being Vaastu compliant or Euro II Emission compliant, their summer of content revolves around being Instagram Compliant. If it’s FIT for Insta, it’s FIT for me! And you are still left wondering, what comes first..the chicken or the egg..how remiss of you?
COACH COACH HOTHA HAIN : The community of people who are purely and solely moti weighted by a Coach. The ones who go ‘ Coach tho log kahenge ‘ in case they don’t use one. Their engine and loco moti (ve) firmly in the well TRAINed hands of a Coach. So, COACH na kaho and just chug along! Mr Burberry, watch out, Coach is getting all the b(r)agging rights!
SURF BOARD ABS: Don’t know what to call it. ABSurdity or audacity. These are the die hard optimists whose hopes have been severely washed away. The ones who kept washing their abs with Surf till eventually they got absolutely bored. And had nothing to show for it. It will take some time for them to TIDE over the shock. Last heard, they seem to be filing a plaint against Unilever! And the Power Point said: ‘ Mr Surf, you didn’t Excel ‘!
APP THO AISEY NA THEY: It must be apparent what I am referring to. APP jaisa koi meri…A plethora of Apps that have taken over our lives. If memory doesn’t serve it right, some of them hang out of the smartphones by the skin of their pixel as hard to let go APPendages. Shapa, YouAte, YouFood, Fitbit, Myfitnesspal, Strava, Runkeeper,Tim Ferris...even though some of it may be even recommending to weigh your lettuce before eating it.. Data Saman(t)..you there?
THE STORE : This is the individual who has taken the onus of being the brand store on the beach. Old Balance(yet to be settled), Nikey, Over Armour, DontGoPro, Adhi Das(no relation to Vasundhara BTW), Feelips – a walking talking Footlocker without QR Codes. The prep time (for this over equipped first of its kind physical HE Commerce store in true protein form) to get ready for the workout would be nothing less than a couple of hours. Wait till you hear about the workout..after a gruelling, punishing 3.8 Metres run(to and fro, non stop mind you), it’s time to break out into a sweat(bring out the water spray can…simulate sweat beads..time for a selfie).
Are we getting collectively fatter and more sedentary? Is fat and furious going hand in hand?
Do you believe “ Pain is Weakness Leaving The Body” and “Sweat Is Your Fat Crying”? Well, “You Win Some Or You Win Some”!
Time for a workout. And hand sanitisation(Never in my life would I have imagined my hands consuming more alcohol than my mouth). And test my bore strength. To all the BELLYrinas, jog jog jeeyo!
BENDS