Tag: Influence

Choice Architecture, Decision Making & the Miracle on the Hudson!

Where were you on January 15, 2009? 

Let’s journey back in time. The world was in economic turmoil. The financial crisis was raging. Just a few months earlier, Lehman Brothers, one of the largest investment banks, spectacularly collapsed. Fannie Mae and Freddie Mac, the symbols of the homeownership “American Dream,” became insolvent. Tens of millions of homeowners were delinquent on their mortgages and faced potential foreclosure.

The world was at a low point not seen since the Great Depression.

Then IT happened. An event reminding people that real miracles DO happen. It was an event bringing hope to so many. The timing could not have been better. On January 15, 2009, Captain Chelsea “Sully” Sullenberger and his crew landed the disabled plane( bird hits on take off from LaGuardia airport had decapitated both engines), U.S. Airways Flight 1549, on the Hudson River. All passengers and crew were safe. Sully made the seemingly audacious decision to land a hobbled commercial airliner on a river. How could that ever make sense? Why did the plane not cartwheel? How did the passengers get rescued before the plane sank in the hypothermic water? While there were certainly miraculous elements to the Sully story, much of the flight forensics since this time has revealed the hero of the story: Excellent Decision-making.

 

A great decision starts with effective data curation. That is, the ability to quickly ingest and process information. We call it curation because the decision-maker must decide from an overwhelming amount of information, what information is most important, and weigh that information. In the decision sciences world, this is known as weighing criteria. In an organizational setting, groups of stakeholders must come together to provide criteria input from multiple perspectives. This often adds complexity to the decision.

 

One of the most famous examples of successful data curation is when Capt Sully landed the commercial airliner on the Hudson river. How much time did he have to decide? Less than 3 minutes. Yes. A decision that would impact hundreds of lives. In this absolutely awe inspiring story is an unsung hero– the Airbus A320’s cockpit display. A display that allows pilots to quickly understand a small number of critical airplane measures, like airspeed and flight angle. This enables the pilot to make quick and effective decisions. The cockpit display had been designed based on thousands of hours of measure and criteria testing. The Airbus designers created a display that intuitively delivers the most important information to the pilot decision-maker.

 

In the decision sciences world, the cockpit display design is known as “choice architecture.”

 

” Choice architecture refers to a scenario in which the environment in which someone must make a decision has been carefully designed to try and influence that decision “.

” Choice architecture describes the way in which decision making is influenced by how the choices are presented (in order to influence the outcome), and is a term used by Cass Sunstein and economist Richard Thaler in the 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness “. 
Getting the choice architecture right is a critical enabler of the best outcomes. In the case of this flight, it enabled Sully to quickly “load shed.” This is a pilot’s focusing action when only the most vital information is needed. Sully was able to quickly load shed unimportant details and focus upon the highest weighted information to choose the best alternative and to make the best decision. The cockpit display delivered to Sully exactly what he needed to know and when he needed to know it.
The outcome was “The Miracle on the Hudson.” A perfect landing on the unusually calm Hudson River that day.
Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.
The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day.
We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement..the choice is ours to make!
BTW, very recently my colleagues at ISD Global and me had a chance to attend a fireside chat hosted by Columbia University Professor Rita McGrath( and author of the fantastic book Seeing Around Corners) with Eric Roberts, another Columbia University Professor and author of a new book ” Elements of Choice ” where he dives deep about the concept of Choice Architecture and shares some insightful examples. A book worth reading if you see this( and Behavioral Economics) as a subject of interest.
ENDS

Die Empty!

 

Caveat Empty..sorry Caveat Emptor: The caption of this piece is inspired by Todd Henry‘s seminal book of the same name  ” Die Empty “.

( I had the opportunity to interview Todd Henry– If you are keen , you can watch it here https://www.brandknewmag.com/todd-talk-nothing-accidental-about-it/ )

Look no further. The wealthiest place on the planet is just down the road. It is the cemetery. No, I am dead serious. And it is a matter of grave concern.

“ The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.”- so said Les Brown. And what a telling commentary that is on the ‘ ground reality ‘ .

Most of us live with the stubborn idea that we’ll always have tomorrow. But sooner or later all of our tomorrows will run out. It is finite.

We have: One life to live. One life to die. One life to learn and practice what you have learnt. One life to learn multiple skills, arts, hobbies, sports…multiple professions. One life to experience joy in what you perform. One life to share, give, pass on, teach and donate so that you die empty but Rich every which way.

Look within. Let’s define it as WINtrospect (there is no such word in the dictionary, yet). There is a gold mine waiting to be explored. But, all that we seem to do is exchange ourselves for fear to trade on a silver platter. So busy short changing ourselves. As they say, ‘ ideas are plenty but ideas without action are regrets ‘. No need to die before we die. That is called living empty. If power dynamics were to come into play, go empty to the graveyard. Prepare to disappoint it.

Eckhart Tolle has beautifully articulated that the ‘ present is a present ‘ in his book, The Power of Now.

‘Could have‘, ‘might have‘, and ‘should have‘ must be classified in the ‘Must Not Have‘ category of life. So, instead of being afraid your life will end; be afraid that it will never begin. No calendar is going to tell you when to live your life. The  greatest loss is not from rejections and failures, but comes from what dies within us while we live.

Discovering your voice is rarely a linear path, but instead is the culmination of a lifelong process of observation, course correction, and risk-taking that eventually leads to the recognition of a valuable contribution.

You came to the earth with loads of inspiration and influence. Dare to offload them out of you before you die. Give out all you carry along into the world and when you are ready to go back, go empty handed!

So, do what lights you up! Day in, day out.

ENDS