Tag: Generous

MVP(Maximum Viable Product) for the MVA(Minimum Viable Audience)

 

Normally MVP is denoting Minimum Viable Product. But, here by design the thought is for your Maximum Viable Product. As you show up and ship it out in the full knowledge that it is made for the smallest viz Minimum Viable Audience– lets call them the early adopters.

 

It was Geoffrey Moore who coined the term chasm.The term for the gap between the small part of the market populated with people who like to go first, and the larger group of people who want to get involved with something that’s proven, popular and effective.

 

The early adopters  are the ones who ask ‘is it new?’ , ‘ what is different? ‘. The early majority come in next(they are early followers) once they see it is effective and it is working.

 

The early adopters are the ones we need to delight. They then take on the mantle of being your unofficial brand ambassadors. They spread the word. They tell the others. They are the ones who help cross the chasm and bring in the next round of users | followers, the early majority.

The trap is in trying to be all things to all people at the same time. Resist the temptation. The early adopters will do the generous work of bringing the others on board.

 

Not everyone goes first. Almost no one does. Our culture changes when the early adopters tell the others. And it applies to almost everything,  be it rock bands, organic juice, movies, electric cars, books or online courses. What we have to show is the tenacity and persistence of showing up first, delight the daylights out of the early adopters, win their trust and then go on to win the hearts and minds of those who didn’t show up first. The chasm gets crossed and the community gets built.

 

It is not a linear sequence. You might be ready with your launch. But people show up when they are ready. Not when you are.

 

Find your mojo. The early adopters. And leave the rest to them.

 

ENDS

The Might of a 5 Letter Word Called Might

The Might of a 5 Letter Word Called Might
The natural law is tooth and claw. All else is error.
 
When used as a noun, might means a person’s power or strength, like the might it takes to get a stuck lid off a jar of peanut butter, or the impressive power of a group, like a country’s military might. 
 
Might is also a verb used to express possibility, like when you might go for a walk if it doesn’t rain.
 
Here, the discourse is the latter- the one that expresses possibility.
The ‘might’ in “this might work.” An approach designed by hope, optimism and wanting to take the leap of faith.
 
The propensity to take a call, embark on an initiative, make a generous assertion about things you can’t be sure of.
 
Many hands make light work. Extending the analogy, many a ‘ might ‘, will add up, compound and make things work.

 

Was it Bismark who quoted ‘ Might is Right ‘? Though he was referring to the other might, when used as a noun. We rather use might as a verb. 
ENDS

Go Luck Yourself!

In short, Luck’s always to blame..

 

It’s good to be cognisant of this saying about luck..

 

” You never know what worse luck your bad luck has saved you from. You know, Hobbes, some days even my lucky rocket ship underpants don’t help. Remember that sometimes not getting what you want is a wonderful stroke of luck “.

 

Nothing is a mistake. There is no win or no fail. Everything is MAKE. Betting on lucky isn’t nearly as productive as simply establishing a platform where you can benefit from the occasional arrival of good fortune.

 

Life is full of luck, like getting dealt a good hand, or simply by being in the right place at the right time. Some people get luck handed to them, a second chance, a save.

Luck might not be a strategy, but setting yourself up to be lucky might be. The luck as tactic can be a workable tool if you are bringing in your deep work, resilience, showing up and shipping out and be on a perennial path of exploration and discovery. If you maintain that consistency, chances are high that you would get lucky more often than not. But that is very different from the default mindset that there is a correlation between past behaviour and lucky outcomes.

 

If you show up with good work and generous action, again and again, sooner or later something that appears to others to be luck will appear. So, go for it!

 

I urge you to read this article on Relentless Optimism in BrandKnew

 

ENDS