Tag: Email

Are You Putting All Your X In One Basket? Y?

Do pardon me. For disintermediating the age old adage ” Putting all your eggs in one basket “. The X is just a chance I took with phonetic liberty.
If you put all your eggs in one basket, any fall will be a messy one. Any time you put all your eggs in one basket, you’re just one stumble away from catastrophe.
There are so many creators out there. And it’s a prosumer world, an increasing tribe of people who do both, i.e. consume and create content, art etc. And now what has become de rigueur, social media appears to have become the be all and end all of any content articulation, community engagement and community impacting. 
The number of platforms available is also tempting. The recent launch of Threads (Meta’s version of Twitter, now X) saw almost 100 Million sign ups within a matter of days. The new kid on the block was the hottest thing in the social media world. Even within its threadbare duration of existence.
Meanwhile, other social-media platforms are losing steam. Twitter users(and advertisers) have been leaving the platform in droves. Average engagement on Instagram has plummeted. Overall viewership on TikTok is down, and the company faces the possibility of an outright ban in the United States. Facebook is being referred to in the past tense already.
Change is the only constant. A lot of these social media shiny objects are losing steam. Sustainability is hard to come by beyond the thrill of the chase and the incidental afterglow. Remember MySpace, AOL Messenger, Netscape etc- from red hot, warm, lukewarm, cold, beyond back burner, to dead and buried.  All of them were huge, until they weren’t. Here today, gone tomorrow.
That said, a lot of brands still continue to lean into these platforms in the hope that they will deliver their manna from heaven and get them their place in the sun with their audiences. Lulled and lured by the convenience and promise of ‘ quick gains ‘. That’s meaningless ‘  sole searching ‘ – putting all your eggs solely in the social media basket. 
As you decide to fire from a social platform’s shoulder, because it has audiences at all times of the day or night, that freebie comes to you with a Faustian bargain. Which is you giving up control totally to the intermediary, the platform. This intermediary dictates who sees your posts and how often, and it can unilaterally change policies, tweak algorithms, and generally do whatever it wants—even if it puts an end to your business or influence.
Vanilla metrics don’t work. And engagements on social media are predominantly superficial.  A small statistic as a wake up call: Of the 95 million photos and videos posted every day on Instagram and the 500 million tweets shared every day, how many linger beyond a fraction of a second?
We look, like, and promptly forget. And yet, we keep chasing these fleeting ideas that have the shortest of lives.​ Gone before they are born. 
The way to go is to be a master of your space– create your own blog, your own newsletter, your own email list, your own website etc. The Great Resignation is happening from social media platforms. But nobody is giving up on email. Well written emails with the right subject lines can fetch you upwards of 50% open rates and a significant click through rate(CTR). Never will you get this kind of an engagement on any social media platform. Yes, the web and email seem unexciting. But time to put your money where your mouth is.
If the idea you have in mind is to make things last, run away from the latest fad. Seek things that age well. Ozan Varol calls it ” the George Clooney Effect* “.
The Gorge Clooney Effect is a term used to describe the phenomenon of people looking better as they age. It was named after actor George Clooney, who has often been described as looking more attractive as he ages.
How about aging as an asset rather than a liability?
 
ENDS

Know your NO; and Yes, Please Use It!

“Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.”

 

“It’s only by saying NO that you can concentrate on the things that are really important ”, said Steve Jobs. There are a lot of occasions when we actually want to say no, but we end up saying maybe, which in a lot of situations later migrates to an unconvincing yes.

 

Don’t leave anything incomplete – and NO is a complete answer. And when articulated with authority and conviction, does not leave any room for negotiation.

 

On the one side of saying no are the risks associated with it- coming across as negative, offending someone, being a party pooper, risking relationships or even putting our own reputation on the line.

 

But the flip side of it is that it gives you empowerment, distills the wheat from the chaff and gives us greater agency in our lives.

 

When we say yes to something, we are saying no to something else. 

It’s a double-edged sword. People are super anxious about saying no because they are concerned about damaging relationships with the yes harming their own reputation. There is a way to address that apprehension. In her book, ” The Power Of Saying No ” , Vanessa Patrick ( Professor of Marketing at the Bauer College of Business, University of Houston), introduces what she calls “empowered refusal,” a way of saying no that’s rooted in one’s identity, values, priorities, and preferences. “An empowered no,” she says, “is about us, not a rejection of the other person.”
This notion of empowered refusal is really interesting because it’s one vehicle through which we can claim and publicly state our values. So, a “don’t” is different from “can’t.” And that helps us be definitive, helps us set clear set boundaries, and reduces the likelihood of pushback. So that’s very useful.
That being said, as we all know, you do come across people who refuse to take no for an answer- no pun intended. We have to deal with those pushy askers. One such way is to lean on technology. Research shows that we are 33 times more likely to say yes to a face-to-face request.
You know, sending no by email is much easier than repeating your no face to face. Sometimes, all it takes is an emoji with a thumbs-down sign, and that communicates no more than words can. All of us certainly feel more comfortable with a refusal that is virtual than one that is in person.
You have a right to say no. Most of us have very weak and flaccid ‘no’ muscles. We feel guilty for saying no. We get ostracized and challenged for saying no.
It is simple to say no when your priorities are in order. Learn the art of saying no. Don’t lie. Don’t make excuses, don’t over-explain yourself. Just simply decline. Saying NO means you know your limits.
” When you say YES to others, make sure you are not saying NO to yourselves.”- Paulo Coelho
ENDS