Tag: Die Empty

The Infinite Power of Finite Time!

Time is what we want most, but what we use worst: William Penn
We, as a culture, are yet to call time on the above reality.Though I have not read the book yet, I came across this Oliver Burkeman title ” Four Thousand Weeks “. That’s the number of weeks in the average lifespan. Some years ago, Dr Robert Cialdini wrote his seminal classic ‘ Principles of Persuasion ‘ in which he argued about The Scarcity Principle– Simply put, people want more of those things they can have less of.
Without meaning to read out the morbid act, let’s remind ourselves that we all have a finite amount of time- no matter whatever situation or stage of life we are in. If we are ready to wake up to this smell of the coffee, the temptation would be very high to extract the maximum, do more, zero in on efficiency hacks to up the ante and all and more of that. That said, if we aim to do that, we might be on the wrong track.
Most of us live with the stubborn idea that we’ll always have tomorrow. But sooner or later all of our tomorrows will run out. It is finite.
Let the above not become a debilitating thought. Rather, use that as an invigorating tool to design the life that you want to live. To distill the trivial many to focus on the vital few. To amp up courage to take the outrageous moonshots that you were afraid to take. To give you the spunk that can go down to your every bone.

Probably, the route to take would be the  ‘ disciplined pursuit of less but better‘. What author Greg McKeown calls ‘ Essentialism ‘.

 

We have: One life to live. One life to die. One life to learn and practice what you have learnt. One life to learn multiple skills, arts, hobbies, sports…multiple professions. One life to experience joy in what you perform. One life to share, give, pass on, teach and donate so that you die empty but Rich every which way.

 

“ The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.”- so said Les Brown. And what a telling commentary that is on the ‘ ground reality ‘ .

 

Contemplating your own mortality can help you prioritize what’s truly important and live with greater purpose and meaning. Time to move the needle from living a life of endless efficiency and start living a life that really matters.

 

I had the good fortune to interview Todd Henry, author of the book ‘ Die Empty ‘  for BrandKnew and if you are interested you can watch the interview here .

 

ENDS

 

 

 

Die Empty!

 

Caveat Empty..sorry Caveat Emptor: The caption of this piece is inspired by Todd Henry‘s seminal book of the same name  ” Die Empty “.

( I had the opportunity to interview Todd Henry– If you are keen , you can watch it here https://www.brandknewmag.com/todd-talk-nothing-accidental-about-it/ )

Look no further. The wealthiest place on the planet is just down the road. It is the cemetery. No, I am dead serious. And it is a matter of grave concern.

“ The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that were never shared, the cures that were never discovered, all because someone was too afraid to take that first step, keep with the problem, or determined to carry out their dream.”- so said Les Brown. And what a telling commentary that is on the ‘ ground reality ‘ .

Most of us live with the stubborn idea that we’ll always have tomorrow. But sooner or later all of our tomorrows will run out. It is finite.

We have: One life to live. One life to die. One life to learn and practice what you have learnt. One life to learn multiple skills, arts, hobbies, sports…multiple professions. One life to experience joy in what you perform. One life to share, give, pass on, teach and donate so that you die empty but Rich every which way.

Look within. Let’s define it as WINtrospect (there is no such word in the dictionary, yet). There is a gold mine waiting to be explored. But, all that we seem to do is exchange ourselves for fear to trade on a silver platter. So busy short changing ourselves. As they say, ‘ ideas are plenty but ideas without action are regrets ‘. No need to die before we die. That is called living empty. If power dynamics were to come into play, go empty to the graveyard. Prepare to disappoint it.

Eckhart Tolle has beautifully articulated that the ‘ present is a present ‘ in his book, The Power of Now.

‘Could have‘, ‘might have‘, and ‘should have‘ must be classified in the ‘Must Not Have‘ category of life. So, instead of being afraid your life will end; be afraid that it will never begin. No calendar is going to tell you when to live your life. The  greatest loss is not from rejections and failures, but comes from what dies within us while we live.

Discovering your voice is rarely a linear path, but instead is the culmination of a lifelong process of observation, course correction, and risk-taking that eventually leads to the recognition of a valuable contribution.

You came to the earth with loads of inspiration and influence. Dare to offload them out of you before you die. Give out all you carry along into the world and when you are ready to go back, go empty handed!

So, do what lights you up! Day in, day out.

ENDS

Mediocrity is never an accident,it’s by design,so,watch out!

“It’s lonely at the top. 99% of people are convinced they are incapable of achieving great things, so they aim for mediocre. The level of competition is thus fiercest for ‘realistic’ goals, paradoxically making them the most competitive.”

-Tim Ferriss

Ironical isn’t it that we are knowingly ultra competitive when we are striving for mediocrity. And, ironically, the fiercest competition is for the second-class prizes. And we still don’t get it!

It’s a long never ending tirade. Justifications that are shallow, hollow and mere escapism. I am referring to the reasons why we endorse and end up doing mediocre work. Let’s look at the usual suspects..

The brief was lousy..

I hardly had any time..

The customer does not value quality..

We never get the right price..

It’s a one way street, we are always the one being short changed..

Does it really matter? As nobody ever notices..

You are always critical..

This market never appreciates high quality..

The management will never understand..

I have always done it this way..

My boss is a jerk..

I don’t want to fail..I rather play safe..

Half hearted, half baked, short cuts, excuses. Period. Nothing else. They are all sad facades, masking the real issue. The outcome where sub optimal emotional labour is committed will always reflect a huge gap between what could have been and what is.

If you’re not willing to fail, you guarantee you’ll stay average-at-best.

If you want to grow into an extraordinary version of yourself, you must be willing to fail — a lot.

“Stay in your lane.” Focus on you. Learn all you can. Experiment, fail, discover what works.

When you see the 25 to 70% off ad screaming from every second billboard in town for every second brand, that is when you come to realise the often heard ‘ herd mentality ‘. Find safety in numbers. Conform, adhere, comply, fit in, exist, survive, get along, pass by. By design, the quest for supreme mediocrity(read comfort food) is perennial and offers perpetual succour. Or so it seems considering the seriousness with which it is latched onto. And there is no letting go.  And that, amongst a community of really bright minds who came into the profession with a clarion call to make their own little dents in the universe. And what are they managing to do- drive people away from the profession.

You have to decide to opt either for the wood or for the trees. Do you want to care enough to create something better? Introspect and the answer will be very close at hand.

Most people will stay in mediocrity.They’ll continue fighting with the majority for average, subpar prizes.

It doesn’t have to be this way. The road that leads to an incredibly exciting, fulfilling life is waiting for you. It’s free and open, and there are no crowds. And pay no heed to the ‘ wisdom of the crowds ‘ narrative- it’s just a more sophisticated coinage for finding solace in the average, the sub par, the mediocre.

You can either take a ‘ leap of faith ‘ or retire to a ‘ sleep of fate ‘. What got you here is not going to get you there. As Todd Henry so beautifully captured in his book ” Die Empty ‘- Unleash your best work every day. Practice the art of non-conformity! That’s what we preach and practice at ISD Global. And we get to do that every day. Gratitude!!

ENDS

groupisd.com/story

brandknewmag.com

weeklileaks.com

brandknew.groupisd.com

 

 

 

Our core shouldn’t be about being mediocre!

“When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left,  and could say, “I used everything you gave me.”
Erma Louise Bombeck

Todd Henry’s brilliant book ‘ Die Empty ‘ is a wake up call surely. A guide to reclaiming your passion, finding your voice and unleashing your brilliance every day. We always seem to find solace in the fact there will always be tomorrow. But sooner or later all of our tomorrows will run out. That is time which is limited inventory. Each day that you postpone the hard work and succumb to the clutter that chokes creativity, discipline, and innovation will result in a net deficit to the world, to your company, and equally importantly to yourself. Ready to introspect?

I understand average might be both the old and new normal but a honest hand over your heart would have you admit that you were not meant to be average, nor am I. Average might be normal – I get that. But in the grand scheme of things, it’s not for me and it shouldn’t certainly be for you!

When you day dream, do you see yourself as the average Jane or average Joe or as being grander than life? I suspect the latter. Way to go! Being mediocre maybe a safe place at first and you are in this trap of thinking that things can’t get any worse. But, we have to know that the flip side is that things won’t get any better either.

“Most humans, in varying degrees, are already dead. In one way or another they have lost their dreams, their ambitions, their desire for a better life. They have surrendered their fight for self-esteem and they have compromised their great potential. They have settled for a life of mediocrity, days of despair and nights of tears. They are no more than living deaths confined to cemeteries of their choice. Yet they need not remain in that state. They can be resurrected from their sorry condition. They can each perform the greatest miracle in the world. They can each come back from the dead…”
― Og Mandino, The Greatest Miracle in World

It’s time to start an intelligent and provocative conversation with yourself. Be content in being discontent. Set yourself lofty goals without letting them intimidate you or scare you away. The very nature of our brain is such that it cleaves to the familiar. But the brain also remembers what it least expects. So, deliver the unexpected. Let familiarity breed contempt.

When the preferable is not available, the available becomes preferable. Beware of that. And all of it’s always been done that way syndrome.

So what does this mean for creative and marketing professionals. We understand that top lines and bottom lines are necessary compulsions in our corporate life. Stakeholder greed is de rigueur. Marketers will understand that the absolute worst place for a brand is to be “middle of the road, in no man’s land.” Average, adequate, middling are all meaningless. If you are in marketing and find yourself even remotely close to any of these trio, get away, fast. There is far more life beyond ” 25 to 70% off ‘ that you have been running as campaigns religiously for over the last 7 years. You are far better than that. Stop belittling your talent and capability. Especially with all the resources(financial & human) and standing that you have in the market as a brand. And above all, your individual ability, that is far far above the mediocre.

Time to raise the bar.

ENDS

www.groupisd.com

www.brandknewmag.com