Tag: Default

Curiosity Skilled The Cat!

Curiosity is that strange human trait that got us out of the cave, across the globe, and onto the moon.

 

A trait that has led to communication and  collaboration.

 

“Why” has the X factor! So, start with why!

 

Albert Einstein quoted that a mind that opens to a new idea never returns to its original size. All research, come to think of it is ‘ formalised curiosity ‘.
Doubt and inquiry are the two pillars of progress. Contrary to public perception. The things that pique your curiosity aren’t random. They will point you to where you need to go. There is a toss up between ‘ chasing happiness ‘ and  ‘ following your curiosity ‘. Learning a new musical instrument, going hiking or tapping into unchartered culinary exploration, maintaining a journal, going white water rafting.. anything unfamiliar that you can try your mind and heart at..can all take us out of the default and deliver a new , happier tomorrow. The GPS to get there is inside us. It won’t throw up on Google search.
There will always be reasons for coloring inside the lines you have drawn for yourself. It is heartbreaking to leave the cocoon of certainty and comfort and embark on a path never trodden. To step into the alien, unknown, where all things that never existed are created. One cannot help but be in awe when one contemplates the mysteries of eternity, of life, of the marvellous structure of reality. It is enough if one tries to comprehend only a little of this mystery every day.
Curiosity could be a lust of the mind, so give into that lust. As Ian Leslie put it so succinctly ; ” Curiosity is unruly. It doesn’t like rules, or, at least, it assumes that all rules are provisional, subject to the laceration of a smart question nobody has yet thought to ask. It disdains the approved pathways, preferring diversions, unplanned excursions, impulsive left turns. In short, curiosity is deviant“.
Let’s move on. From Intel Inside. To Curiosity Inside!

So, what’s your story? I am curious to know.

 

ENDS

Time to change your default settings!

A legacy approach might be stifling you, without you even realising it.Best practices may not be that best(or better) at all. In fact there is scope to abandon best practice as the ‘ practice ‘ as it used to exist has changed altogether.

Your current marketing and customer strategies may unknowingly be rooted in old patterns. It may be time for a change.

The purpose of business—creating a customer—and your customers—at a human level—aren’t changing. That, irrespective of all the tectonic shifts happening around them.

But for many businesses, it’s time to make a change toward having a deep understanding of their true purpose and their customers.

The terms consumer and customer are often used interchangeably but they signify very different relationships. Etymologically, consumer stems from a word that means “one who squanders or wastes,” whereas customer stems from a word meaning “a person with whom one has dealings,” with the implication that it is an ongoing relationship.

As Stanley Marcus, of Neiman Marcus, wrote, “Customers are people; consumers are statistics.”

Marketing isn’t about selling to the customer; that’s a byproduct. As the legendary Peter Drucker observed, “The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy.”

It’s the time to break old tendencies. Its the time to be aware, to rebel, to kill old habits and to seek change.

Not changing is a default tendency. Change the default settings!