We have all done our bit of time management drills. Segregate the routine from the urgent from the important. What is urgent need not be important and even the other way around.
Distill the wheat from the chaff. The signal from the noise. Indulge in ‘ Essentialism ‘- separate the trivial many from the vital few.
Hearing and listening are not synonymous.
Given the surfeit of digital and social media options today, the noises that you hear can be overwhelming. It’s easy for anyone to be loud and consistently at that. The Big Bold all uppercase attention seeking subject line for example. Falling innocent prey to these high decibel badgering is a strong possibility.
What would be vital to understand is who are these loudest noise makers to whom you are lending your ears to ? And are you overlooking the more important constituents in your customer universe as you do that? Well worth an introspection.
The once in a blue moon random customer with Cartier expectations and Naif Road budgets might be the noisiest for sure but do not confuse them with the silent, committed, long term customer who delivers you over 90% of your business.
It’s not about the Paleto Principle. Neither is it about profitability and revenues but identifying, respecting and understanding whom we have set out to serve. And serving them the way they ought to be.
A loud noise will not be important and an important voice need not be loud. If they are well heard, they can be well healed. And leave you well heeled! And then it’s business as usual.
Distinguish the decibel from the gospel. Then all would be well.
ENDS
www.groupisd.com/story
www.brandknewmag.com