Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking
If you are one of the marketers who embraces convention, no one will point a finger at you if you were to follow the norm that has been practiced for years. Build/produce/manufacture, brand, market, sell. Justified linear thinking.With strong empirical evidence( I mean brand and business success) to boot. With so many years of conventional … Continue reading “The changing idea of marketing as a concept!”
Let’s begin with the obvious. It’s an always on world. While being perennially and technologically connected, geography being history and all of that, at no time have humans been so socially disconnected in the real sense.The need (and significantly unmet) desire for human bonding has never been greater. Nuclear existence has stoked the potential that … Continue reading “Is SAD the new HAPPY in Advertising?”
It’s episode one of the cult classic Mad Men series and ad-man Don Draper in the climax reveals the campaign idea for Lucky Strike cigarettes ” It’s toasted “. A scene that captured attention and sparked the show’s runaway success. It’s toasted was also a real tagline for Lucky Strike cigarettes, adopted by the brand way … Continue reading “Is true talent shying away from advertising?”
The X Factor might make you an ‘ ex not to be factored ‘. Contradicting yes. Certainly so. How can expertise ever be a burden? It is what gets normally equated with leadership abilities and high performance. But when we look around, you will find instances where expertise comes across as unwanted baggage, thereby halting … Continue reading “The ‘ Expertise Burden ‘”
A lot of us are now on the drawing board mapping out ways to get better in 2018. The fundamentals are not going to change- reach, connect,engage, influence, transact and all of that- but what could we do to better stimulate the landscape as we get set to welcome and take on the New Year. … Continue reading “The CMO’s wish list for 2018: An evolving list…”
Yes, we are the people formerly known as the audience!! The caption of this blog is borrowed from Jay Rosen‘s great essay. Rosen’s essay ( more about it at http://archive.pressthink.org/2009/03/26/flying_seminar.html) served as a manifesto for the marketing, media and advertising industries, serving as an eye opener to the world of democratised influence and how to recognise … Continue reading “Yes, we are the people formerly known as the audience!!”