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We are all frauds. Creating is hard for every last one of us( including those from the allegedly superior Aryan race). Yes! Coal mining is harder. Do you think the miners stand around all day thinking about how hard it is to mine for coal? Certainly not! They simply dig. Throughout life, … Continue reading “Being An Employee Of Our Own Myth!”
We are all frauds! Forgive the blatant articulation. To quote Wikipedia ” The master race (German: Herrenrasse) is a pseudoscientific concept in Nazi ideology in which the putative “Aryan race” is deemed the pinnacle of human racial hierarchy. Members were referred to as “Herrenmenschen” (“master humans”). Creating is hard for every last one of us– including for the ones from the allegedly … Continue reading “Being an employee of our own myth!”
“ When nothing is sure, everything is possible “- Margaret Drabble Just as change is the only constant, the only certainty is uncertainty. And knowing how to live with insecurity is the only security. Life is shot through with uncertainty and sometimes that uncertainty rears its head in profound ways. The assertion here, however, … Continue reading “Creativity & The Certainty of Uncertainty !”
I thought there is so much to know to about Nostalgia- so, here I go again! Caveat: This is a Long Read It was the summer of 2018. On a trip to London, I was with family at a South Bank store that sold books, records, memorabilia among other things. Apart from great classics … Continue reading “KNOWstalgia Marketing!”
Caveat Emptor I am not making a compelling emotional and spiritual case against hurry and in favor of a slower, simpler way of life- but writing as someone all too familiar with ‘ hurry sickness ‘, I desperately needed this salve. Some of you may as well. Hence taking the liberty. ” Nature does not … Continue reading “The HURRY Cane in our lives!”
Curiosity is that strange human trait that got us out of the cave, across the globe, and onto the moon. A trait that has led to communication and collaboration. It is why children ask: ” why?” And as we get older and life becomes more complicated, many of us forget to keep asking that question. … Continue reading “Curiosity Skilled The Cat!”
This is the last part of the ” Beyond Advertising ” trilogy. The previous two can be accessed @ https://www.khaleejtimes.com/business-technology-review/beyond-advertising https://www.khaleejtimes.com/business-technology-review/beyond-advertising-2 A Compelling Picture: Our Intended Audience of The Present | Future As Alicia prepares for bed, she surveys her apartment. She is very conscious of what she buys and why. She buys things with meaning. … Continue reading “BEYOND ADVERTISING-3”
(Continued from Part 1 @ https://www.khaleejtimes.com/business-technology-review/beyond-advertising ) Headlines from January 1, 2027, The New York Times Global Warming Ended. Ice Caps Return. AIDS and Cancer Cure Share Nobel Prize. War? What’s That? Sounds too good to be true. Okay, here are two more from the industry trade magazine Advertising Age: CMO … Continue reading “Beyond Advertising: Part 2”
Vignettes from A Day In Your Not-So-Future Life As I walked into the bathroom, the body scanning sensors could tell I had a rough night. Sure enough, looking into the mirror, it displayed an ad for Panadol(extra strength) which was dynamically inserted as sponsor of my morning sports video highlights. In addition, a coupon offer … Continue reading “BEYOND Advertising!”
The caption of this article is a bit of soft pedaling. I am quite uncomfortable with the word ‘ trends ‘ because it is in more ways than one camouflaging what is called ‘ herd mentality ‘ which leads to the inevitable SOS(Sea of Sameness). And in an increasingly commoditized world, you may be birds of the same feather, … Continue reading “ADVerbatim: Some micro and macro outlooks”