Disregarding the temptation of ‘ mass appeal ‘

 

If the masses had their say, we would have been burdened with a SOS(Sea of Sameness) all around us. Because the masses decide what you should create and we willy nilly fall for the temptation of conforming and complying. In the process, you end up giving up on the art that you actually want to create. This is more the norm than the exception.

 

That said, thankfully there are exceptions. Creators, artists, entrepreneurs, innovators who follow what their gut and heart and tells them. The ones who follow the story in their heads and are hell bent on bringing it to fruition. Irrespective of whether that it is high brow contrarian thinking. Critical mass is the forbidden fruit that most of us want to take a bite from.

The other way to look at it is in a zeitgeist where the Long Tail exists surely, there is a MVA(Minimum Viable Audience) for what you are going to create and you have the potential to delight and inspire the innovators and the early adopters who in turn will become the advocates to onboard the late adopters, the laggards etc.

 

So, if Oscar winner and composer A R Rahman is tempted by mass demand to compose songs for movies in Kollywood or Bollywood, his heart might be in launching a Kenny G kind of instrumental album or a Hans Zimmerman kind of soundtrack for a mega Hollywood production or produce his own version of the Sound of Music.

 

The voice in the head, the calling in the heart and the throb in the gut: once we are able to address that, bring that out in the form of your work or art that you are passionate about, you are free to pander to mass appeal. It need not be a Hobson’s choice. It is better to disappoint the mass to produce or create what you crave.

 

 

Authenticity and the ability to stand naked in your own truth…

 

Filters and make-believe are the norm. Projecting a version of yourself that conforms, fits in, blends with the rest and be floating in the SOS(Sea of Sameness) is the endeavor. Authenticity is at a premium. There is a yawning gap in the market. How and where are you positioning your personal brand?

 

Last month, we, at ISD Global, conducted a hugely successful Trust Conclave in collaboration with IIM Bangalore, one of the premier management institutions in the world. In the process we opened a can of worms. The intent was to push the needle from Trust as a noun to Trust as a verb. And the movement is well and truly on its way.

 

Here’s the lesson:

Nothing builds trust and leads to real solutions like authenticity. 

 

It is said that “be yourself, everyone else is already taken “- so true. In an ecosphere which expects all of us to be Type A + at all times with the ability and strength of Machiavellian and Hercules combined is a welcome aberration. No need to pretend what you are not. There are enough and more people on Instagram who are already doing that.

Don’t settle for the safety of inauthenticity. Be yourself. The right people and organisation or community will value you for it.

 

Soul is about authenticity. Soul is about finding the things in your life that are real and pure. Truth is a point of view, but authenticity can’t be faked.

 

 

An imbroglio called the “Win Win”

 

The term win-win was first coined in the 1920s by human relations and management pioneer Mary Parker Follett.

 

Probably it is the most commonly used term in recent history and a compelling narrative in every negotiation where both sides claim and are trying to please each other. It seems to be an easy way to round off a discussion and demonstrate to the other side that you are thinking of them.

 

The truth is that ” win win ” is never a perfect world or a zero-sum game. There will always be short term losers, especially the ones who had entrenched interests and sunk costs(including emotional labour). Ideally a long standing problem solved with all stakeholders winning is the myth. If it was that easy, someone would have solved it long ago. The issue is who would bell the cat and take the hit in the short term?

A rather democratic practice is where it is a win-lose but where most people with something at stake end up benefitting. Being all things to all people is a fallacy and leadership certainly is not the ability to make everyone happy but an enabling mechanism where most of the people on the journey are glad to be going where they are being taken.

 

Win-win is a belief in the Third Alternative. It’s not your way or my way; it’s a better way, a higher way – Stephen Covey

Difference of opinion and divergent interests have a three point resolution: domination, compromise or integration. Needless to articulate, domination is a pure play one way street and compromise is never going to make either side comfortable. Integration is the middle path where both sides may end up getting what they wish.

Wanted: Editor-in-Chief: For LIFE!

 

I was never even mediocre at either math or arithmetic. Hence, if this fails to add up, I am completely at home with it.

 

” So the writer who breeds more words than she needs, is making a chore for the reader who reads ” – so said Dr. Seuss.

 

Every year at the Oscars, the award for Best Picture gets all the fanfare( a couple of years ago, of course Will Smith had other ideas). That may be stating the obvious. What might be not so obvious is in contrast, the award for film editing flies under the radar. But you may be surprised by the correlation between these two awards.

 

Since 1981, only three films have won “Best Picture” without also being nominated for “Best Film Editing”.

 

Why is editing so crucial in filmmaking?

 

A good film editor removes distractions by eliminating trivial or irrelevant things. She uses deliberate subtraction to add life to the ideas, setting, plot, and characters.

 

The best films are exceptional NOT because of what we see but because of what we don’t see.

 

We can draw parallels here. And use the same principles to edit our own lives. We might be from Mars or Venus but on Mother Earth our never ending to-do list need not be a perennial match for our Herculean, Machiavellian competence and calibre that we seem to have been willy nilly blessed(cursed?) with. Probably there is a space to begin by ‘ separating the vital few from the trivial many ‘.

 

The over ignored practice of essentialism.

 

Mind you, this is no easy task. To distill and rein in our incorrigibly elastic task list. How will we answer our ego? Or camouflage our insecurities? We find comfort in “keeping our options open”. But having too many options leaves us without direction. Having a few focused options gives our life a clear direction and makes decision-making easier.
Eventually, every cut ​we​ make brings joy. Maybe not in the moment, but soon ​we​ will realize the time ​we have​ gained can now be spent on something better.
We, as people, ​systematically overlook subtractive changesinstead following ​our​ instincts to add. There is nothing inherently wrong with adding. But if it becomes a default path to improvement, that may be failing to consider a whole class of other opportunities​.
The paltry rate of subtraction in our ​life or ​organizational-improvement​ journey is appalling.​
To improve a redundant piece of writing, few produce an edit with fewer words. To improve a jam-packed travel itinerary, ​we hardly remove events or places to​ allow ​us​ to savor the ones that remained. To improve a Lego structure, ​we hardly take​ pieces away. Whether ​we​ ​are changing ideas, situations, or objects, the dominant tendency i​s to do so by adding.
In an increasingly attention starved​, attention craving economysubtraction ​has a ​noticeability ​​​​problem​.
When we add things, apparently it gets noticed. But when we subtract..we seem to miss the point.
Life has a way of taking over. We start running on auto-pilot especially when we are overwhelmed, in over our heads, or simply worn out from all that life is throwing our way. And these past few years, life has been throwing more than ever our way.
After a while of trying to keep all the balls in the air, we stop paying attention and simply start reacting. Amidst all the chaos, we know something has to change, but we don’t know what or how.
When was the last time ‘ nurturing our heart and soul ‘ was part of our to-do list? It hardly makes​ the list of things to take care of during the day. If ​we​ prioritize the nurturing of our heart and soul, by taking time to listen to what they want, by engaging in soul-soothing activities and by using them to guide our actions, ​we​ ​can​ get our life back. ​We​’ll remember who ​we​ are​(otherwise in the stage called life​,​ we are all practicing ‘ selective amnesia ‘)​ and begin to attract people and projects that are a perfect fit for the real ​us​.
S​o what is the take away? ​Yes, you guessed it, take away, to make way!
BEGINS

Sinking the ship OR Missing the boat?

 

Organisations(especially the big ones) revel in herd mentality thinking. That birds of the same feather must flock together. Swayed by the wisdom of the crowds. Or collective bias? If ain’t broke, why mend it? They stick their neck out to maintain the status quo. Their obsessive love affair is with the state of impasse.

 

The SOS( Sea of Sameness) is a derivative of the increasingly commoditised world we inhabit.

 

But, if we are leading a project or leading a company, especially a large one, part of our core responsibility is rewrite the default. To rock the boat. To hoover away the legacy mindsets and bring new perspectives and fresh ideas in.

 

Leaders and entrepreneurs face two vastly different kinds of risks. One is that their organisation took a moonshot, braved the odds and made a bold move. In the process, the project bombs or in other words , they sink the ship. The other kind of risk is that their organization could have taken a risk and reaped handsome rewards, but they let the opportunity pass. In another sense, they miss the boat.

 

Needless to say, the most remarkable ideas are counter intuitive. They go against the flow. Forget Blue Ocean, they are actually Green Swans. Or Purple Cows. Playing it safe is fraught with the highest risk.

 

As Michelangelo famously said, “The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”

In a very real sense, the first job of leadership is to identify and overcome the costs of complacency.We don’t want to indulge in a trade off- where one sacrifices the remarkable parts of an idea in exchange for the comfort of a smoother ride.

 

High time to think higher, better. New thinking brings in new possibilities.

 

Presenteeism: The New Public Health Hazard?

 

In the culture that we operate in, it’s more famous cousin gets to be in the spotlight all the time- I am referring to absenteeism. Some call it the ” bottom-line killer “. Managers and bosses are in perennial strife addressing issues caused by absenteeism.

 

Amidst all the din and chaos created by absenteeism, what definitely goes under the radar is it’s rather upwardly mobile cousin: presenteeism. Presenteeism is the act of being present at work without being productive, normally because of poor physical or mental health. Most of us would be wondering why is presenteeism is getting the flak- because it is considered a serious hidden productivity killer and we need to be paying serious attention to it.

 

We all have observed the over diligent, the over committed team member- who works far longer hours than necessary, shows up at work even she is sick. What does not get measured is not only the loss in performance and productivity but the serious consequences it can have on physical and mental health. If you’ve ever popped a few paracetamols and dragged yourself to work with a splitting headache, you’ve been involved in it yourself.

 

Research has shown up many reasons for presenteeism– including but not restricted to:-

 

  • lack of job security- triggering the need to show up, all the time
  • being a workaholic( they enjoy the lowest level of happiness and highest burnout)
  • The Damocles Sword of deadlines and lack of support to meet them
  • The Type A personality whose self-esteem gets a boost if they are continuously going beyond
  • Work that involves welfare and doing good- like social work, teaching etc, where it becomes a mission

 

Remember, presenteeism, like burnout is not a badge of honor. So the next time you find yourself working longer hours than necessary or showing up to work when you’re sick, remember to do a pause and review and examine whether you’re falling into the trap of presenteeism. Your health and your business will thank you in the long run.

The quintessential trade off: Urgent Vs Important

 

It isn’t uncommon to see emails we receive with URGENT in bold caps in the subject line, screaming for attention. In a zeitgeist tailored to deliver and expect the instant, with tolerance levels and patience in high scarcity, not much thought is attributed to these attention grabbing manipulations. The video on this link attempts to distinguish one from the other aka urgent Vs important.

 

Most of the effort is in putting out the fires. Life is a perennial state of emergency where time, effort and resources are constantly ploughed in, leaving very little time for the far more important work that we need to do.

 

Distraction is omnipresent and no bigger than what is bandied about as urgent. As someone said ” Don’t watch the clock, do what it does “. Perhaps we should resist trading the important work for the urgent distraction of right now.

ASAP( As soon As Possible) is a trap: if the focus is more on soon than possible.

 

 

Symbolism: Different strokes for different folks!

 

The engineers at BMW would tell you all that matters is what is under the hood and how measurable the performance is. That is the engineering mindset which tells us that all that matters is what’s under the surface.

 

The brand designers at Nike are deeply concerned about the perception that is being built up in the customer’s mind. The designer mindset operates differently. No less important please note.

 

For the country sending out a symbol to the world that it is a hard power, building an arsenal of nuclear warheads and other state of the art ammunition takes top priority. They are also symbols of human failure.

 

The client who meets you only an hour later than the designated appointment time is telling you that to him power dynamics is the symbol to wield the megaphone on.

 

The architect designing the town’s most to be talked about landmark building wants to send out the right inspiration.

 

The horror movie director having a long silent passage with only visual and no background noise or effect is preparing you for the silence is deafening moment.

By nature, we are storytelling creatures and it begins with what story are we telling ourselves before they get transmitted. Symbolism is not cheap. It can be priceless, as long as we know what we need to do with it.

 

As Stephen King quoted ” Symbolism exists to adorn and enrich, not to create an artificial sense of profundity “.

 

 

 

To err is….

 

Growing up, the fodder we were fed was ” to err is human” and that gave us the opportunity to get away with serious, highly damaging, catastrophic, avoidable losses be it lives, money, reputation or any of that.

 

April 10, Circa 1912. Probably, a Red Letter Day in the history of passenger shipping. Among other things. Red Ocean would be a fitting metaphor.

 

The Titanic, launched on May 31, 1911, set sail on its maiden voyage from Southampton, England to New York City on April 10, 1912, with 2,240 passengers and crew on board. Nicknamed the “Millionaire’s Special,” the ship was fittingly captained by Edward J. Smith, who was known as the “Millionaire’s Captain” because of his popularity with ‘ wealthy passengers ‘.

 

Billed and marketed as the best, the greatest & the safest luxury ship ever built, 2240 people set sail from Southampton to create history. The first transatlantic crossing of the world’s most celebrated ship. One can imagine how mammoth it was- The Titanic was approximately 269 metres long and about 28.2 metres wide at its widest point.
How many have you heard this line ” the LAW is an >>> ” I don’t use three letter words..give me four letter words anytime- please don’t get ideas..words like HOPE | LOVE | NICE..for that matter LIKE..
The British Board of Trade had a law at that time, which effectively was, in order to take sail, a ship should have a lifeboat inventory that is a minimum of 30% of the passenger capacity- the Titanic had lifeboats that could be used by about 900 people at full capacity. Mind you the ship was ferrying almost 2250 people. We all know what happened. More than 1500 people lost their lives in the tragedy.
Apparently, British White Star Line, the owners and operators of the Titanic had complied with the then existing regulations of having a lifeboat inventory of minimum 30% of the ships’ total capacity. In the case of the rest, without lifeboats, they could be all at sea, forgive the pun.

In the early hours of April 15th, 1912over the course of 2 hours and 40 minutes, the RMS Titanic sunk in the icy Atlantic.

 

In the end, an U.S. investigation faulted the British Board of Trade, “to whose laxity of regulation and hasty inspection the world is largely indebted for this awful fatality”.

Errors are preventable. And the investment and planning to prevent them are worth it, always. And the one that we talked about above should never have happened. Imagine error in the manufacturing process of baby foods? Or life saving drugs? Or a high speed rail network?

 

A lot of us suffer from what we call the ‘ Hero Trap ‘- an over reliance on our ability to handle something that becomes infuriatingly urgent which could have easily been avoided had it not been the temptation of the short term hack. So, if your pilot is diligently going through the pre-flight check list, thank your stars, you are in safe hands.

 

Errors are the conduit to way finding and as long as you are putting in the effort and hard yards to eliminate and minimise them, good for you, and good for all.

Pouring for others or refilling your own cup?

 

The quintessential temptation is to be all things to all people. Avoid being the contrarian or being adversarial and just find refuge in going with the flow. Find the sweet spot of being generous and revel in it.

 

That said, what are the guard rails in life that we are putting up? When to be what? Kind and generous or inward and for oneself ? There is no one approach which is either or. Both function in tandem. Sometimes the calling is to be kind and generous and you are showing up and shipping out your work or art or contribution, while at other times you are refilling your own cup so that you have the gas to continue. It’s a happy collision, a healthy mix of being caring and giving and being selfish. Sometimes you are pouring for others while at other times you are filling your own cup.

 

Sometimes you just need to be selfish and take care of you. If they care for you, they will understand.

 

Selfishness is neither good nor bad – it depends on the way we are selfish as to whether it nourishes or injures.”- Hugh Prather

 

To be successful you have to be selfish, or else you never achieve. And once you get to your highest level, then you have to be unselfish. Stay reachable. Stay in touch. Don’t isolate- Michael Jordan

 

PS:UnMarketing happens when you stop marketing and start engaging. When you focus on building trust and connection, so when your market needs your product or service, you are the logical choice. Watch the video here.. In this age of UNMarketing, do you have an UNagency?