Distilled, actionable insights on branding, innovation, creativity, leadership, soul enhancement, marketing, advertising and design thinking
For all those of us brought upon a dose of movies and drama, the intermission is a story waiting to be told. The moving back from darkness(inside the cinema hall) to light, the wait for Nachos and Coke, the unrest in the rest room, voyeuring posters of the upcoming releases, the quick call to … Continue reading “The Mission of Intermission”
2024 marks the Silver Jubilee anniversary of Alan Donald getting run out in the 1999 World Cup Cricket semi-final against Australia and South Africa going out of the World Cup. And it is said that South Africa has never recovered from the ‘chokers ‘ tag after that in big ticket ICC tournaments. For … Continue reading “Is ‘Big Social’ facing a mid-life crisis?”
Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the “chasm” or adoption gap that lies between early and mainstream markets. Crossing the Chasm is an adaptation of an innovation-adoption model called diffusion of innovations theory created … Continue reading “Who Will Bridge The Chasm? Who Takes The Hit?”
Our track record of prediction is abysmal to say the least. The world is far far more complicated than we think it is. That in itself is not a problem, except of course when we don’t know that we don’t know. Little wonder that some wise men(read A Lincoln | P Drucker) ended up … Continue reading “Getting Ahead of Ourselves: The Hazards of Prediction”
The unabashed bias has always been towards the ‘tried and trusted‘. Coming from a place of quiet reassurance. Comforting and calming. No friction or inertia. Sometime back I had the opportunity to do an interview with Steven Covey Jr for our media platform BrandKnew. He had then just released his book ‘ Trust … Continue reading “Trust is more than a 5 letter word”
Contrarian /noun/. : A person who takes up a contrary position, especially a position opposed to the majority view, regardless of how unpopular it may be. We’re genetically programmed to follow the herd. Thousands of years ago, conformity to our tribe was essential to our survival. If you didn’t conform, you’d be ostracized, … Continue reading “Resume…With An Anti-Resume!”
A couple of weeks back, I was fortunate to be invited by a well respected University in the UAE to do a guest talk ( if it came across as ‘ guess talk ‘, my apologies) with their final year graduating students and some faculty members. Future engineers, management graduates, psychologists, economists, accountants, technologists … Continue reading “Can We Take A New Staircase To The Elevator Pitch ?”
A drag called Moan–opoly ! The idea here is not to bemoan, but a nudge to make things better. Because, we are all in it together. Remember, one of my earlier blogs- collective flourishing? It will not be far fetched to say that monopoly is a metaphor for inequality. Marx predicted that competition among capitalists would grow so fierce … Continue reading “A drag called Moan-opoly !”
Happiness is understanding and accepting impermanence. That said, even happiness is impermanent, like everything else. Without impermanence, there can be no life. Impermanence is one of the essential doctrines and a part of three marks of existence in Buddhism. Asserting that all conditioned existence is transient, evanescent, and inconstant, impermanence is a concept found in various aspects of Hinduism and Jainism. Cutting edge … Continue reading “The Temporary Nature of Permanence!”
Rings a bell? Ringing relays, delivers, fulfils. Keeps up on a promise. Ringing strikes a chord( no pun intended), builds momentum and resonates. Ringing potentially signifies care and empathy. Ringing sets the stage for the next, the future. Ringing is a promise to continue. It leaves you with a lure to engage more, later. It keeps a bridge to help you go back, re-connect. The very act of bell ringing is symbolic of all proselytizing religions. … Continue reading “Ring out the wring, bring in the ring !”