Suresh Dinakaran's Blog

 

Assumptions are like invisible ink—they seem harmless until they’re exposed to light. And when your strategy is built on them, it’s not a matter of if it will collapse, but when. From corporate disasters to personal missteps, assumptions are the silent saboteurs of success. So, let’s pull back the curtain and see why betting on assumptions is like playing Jenga with your future.

 

Ever tried boarding a flight without checking the departure time? Or walking into a boardroom and assuming everyone already agrees with you? Sounds reckless, right? Yet, companies do this all the time—crafting multi-million-dollar strategies based on gut feelings, outdated “truths,” and wishful thinking. Spoiler alert: Reality doesn’t care about your assumptions. From billion-dollar failures to historic corporate face plants, the world is littered with the wreckage of leaders who assumed instead of verified.

 

The graveyard of certainty is where brilliant strategies go to die. Kodak‘s senior executives held the first digital camera in their hands—their own engineers invented it in 1975—and promptly buried it like a murder weapon. Their assumption? “No one will ever abandon film.” That $100 billion company now trades as a penny stock. Meanwhile, Blockbuster‘s CEO laughed Netflix‘s founders out of his office when they proposed a partnership. His assumption? “Americans will always want the experience of browsing video stores.” Which is why your children think “Blockbuster” is a vintage clothing brand. Welcome to the corporate slaughterhouse, where the murder weapon is always the same: unexamined assumptions.

 

The cost of comfortable certainty– Nokia‘s engineers assumed hardware would always trump software. BlackBerry believed business users would always prioritize security over apps. Meta bet $10 billion that people actually want to attend virtual work meetings as cartoon avatars. The more certain the assumption, the more catastrophic its failure. When Microsoft assumed the smartphone was a passing fad, it cost them an entire technological generation.

 

The demographic delusion – “Millennials don’t buy diamonds.” “Gen Z won’t pay for subscriptions.” “Boomers don’t shop online.” These age-based assumptions have all proven catastrophically wrong. When De Beers assumed younger generations wouldn’t want diamonds, lab-grown startups captured billions in market share by understanding the actual objection was ethical sourcing, not the product itself. Demographics predict far less than values and behaviors. RIP Demographics!

 

Assumptions vs. Data: The Battle for Clarity– Data is the antidote to assumptions. But too often, we ignore the numbers and go with our gut—because, well, it’s easier.  Google’s success is built on data-driven decisions. They test everything—from button colors to algorithms—because they know assumptions are the enemy of innovation.  Data doesn’t lie, but it does have a terrible sense of humor. Assumptions, on the other hand, are hilarious—until they’re not.

McDonald’s assumed it could sell burgers in Bolivia—Bolivia disagreed– The fast-food giant assumed that Bolivians would love a Big Mac just like everyone else. Turns out, Bolivian food culture values home-cooked meals, not fast food. After years of losses, McDonald‘s shut down all stores in Bolivia. Global strategies fail when they ignore local realities.

 

The Expertise Guillotine–  The more you know about your industry, the closer you are to getting your head chopped off by it. Taxi companies had a century of transportation expertise when they dismissed Uber as “illegal and irrelevant.” Newspaper executives had Pulitzer Prizes when they declared “people will always want their news on paper.” The same knowledge that built your empire blinds you to the barbarians at the gate. Expertise isn’t wisdom; it’s just sophisticated bias wearing a Brooks Brothers suit.

 

What do Titanic, Nokia, and New Coke have in common? They all sank—because someone, somewhere in a fancy boardroom, made a really dumb assumption. “This ship is unsinkable!” till iceberg says hello. “People will never give up physical keypads!” till Hello, iPhone.“Sweeter Coke? What could go wrong?” Well, everything.

 

Corporate history is littered with train wrecks disguised as strategic decisions. Why? Because instead of checking the facts, executives play business on “gut feeling” mode. The result? Strategy built on assumptions is like a parachute made of toilet paper. It might work—but you really don’t want to find out.

 

WeWork assumed it was a Tech Company—turns out, it was just fancy real estate- Adam Neumann told investors that WeWork was a tech revolution—not a real estate company with WiFi. Investors drank the Kool-Aid, and the company was valued at $47 billion. Reality check: The IPO prospectus revealed a dumpster fire of bad finances, and WeWork crashed harder than a cheap office chair. The lesson here is- Branding can’t fix a broken business model.

 

The Focus Group fallacy – No one in a focus group ever asked for an iPhone, Netflix, or Red Bull. People don’t know what they want until you show it to them. When Sony asked customers what they wanted in portable music, they described a better Walkman—not the iPod that would destroy Sony’s music business. If Henry Ford had asked people what they wanted, they would have said “faster horses.” Your customers can tell you what they hate, not what they’ll love. We over-index on the ” Customer is always right narrative. At best, they are mostly late “. Lesson: “Don’t find customers for your products; find products for your customers ” . 

 

The disruption myth– Disruption isn’t what you think it is(though we have been sold that lie for ages). It’s not about technology; it’s about business models. Netflix didn’t kill Blockbuster with streaming technology; it killed it with a subscription model. Amazon didn’t kill retail with websites; it killed it with ruthless logistics and razor-thin margins. Uber didn’t kill taxis with an app; it killed them with a labor model that didn’t require medallions. The most dangerous assumption is that innovation is about products when it’s actually about economics.

 

The competitive blindspot – Borders was watching Barnes & Noble while Amazon was watching Borders. Hotels were obsessing over each other’s loyalty programs while Airbnb was eating their business. Your competitor isn’t who you think it is—it’s who your customers think it is. While you’re perfecting your horse-drawn carriage, someone else is inventing the car. And they’re not even thinking about you.

 

Assumptions are like GPS directions from your uncle who hasn’t left his neighborhood since 1998. Sure, he sounds confident, but you’re probably going to end up in a ditch.

 

The difference between strategy and gambling isn’t the absence of assumptions—it’s the recognition that they exist. The most dangerous assumptions aren’t the ones that prove wrong; they’re the ones you never acknowledged making in the first place. Perhaps the most valuable strategic exercise isn’t creating the perfect plan, but ruthlessly hunting down the hidden assumptions that your beautiful strategy depends upon. After all, gravity doesn’t care if you believe in it before you jump off the cliff. Your assumptions are invisible until they fail—and then suddenly, they’re the only thing you can see.

 

The Assumption Tax is what your strategic certainty really costs! Assumptions don’t build businesses. They bury them. So, the next time you’re about to say, “I think customers will love this,” stop. Ask yourself: “Do I think it, or do I know it?”

 

Because in business, the difference between assumption and reality is often the difference between success and bankruptcy.

 

The most expensive words in business aren’t “we’re disrupting the industry” or even “blockchain-enabled sustainability” – they’re “good enough.” When Toyota‘s engineers settled for “good enough” airbag inflators from Takata, the compromise cost lives, billions in recalls, and shattered consumer trust. Our fractional efforts don’t just yield diminished returns – they compound into spectacular failures.

 

Ever tried baking a cake with half the ingredients? Or running a marathon on one leg? No? Then why do we go through life operating at a fraction of our potential? The truth is, when we give only a part of ourselves to anything—our work, relationships, or passions—the result is never the sum of its parts. It’s a compromise. And compromises are like decaf coffee: disappointing and pointless.

 

The Over-Indexed Illusion called Multi-Tasking– the equivalent of Juggling with One hand. We pride ourselves on multi-tasking, but let’s be real: you’re not doing five things at once; you’re doing five things poorly.  Studies show that multitasking reduces productivity by up to 40%. It’s like trying to cook dinner, write a novel, and learn Spanish simultaneously. Spoiler: you’ll burn the pasta, write gibberish, and end up saying “hola” to your cat.
Multi-tasking is the art of distracting yourself from doing anything well.

 

To continue on this halo called the The Multi-Task Mirage -Research from Stanford proves multitasking reduces productivity by 40%, yet meetings still feature the symphony of typing as participants “listen.” When Boeing engineers split focus between multiple aircraft projects to save costs, the 737 MAX disaster was the fractional output that cost 346 lives.

 

The distracted genius phenomenon – Silicon Valley‘s obsession with “work-life integration” has created an army of brilliant minds checking Slack during their children’s recitals. When Apple engineers divided attention between product innovation and office politics during their return-to-office mandate, we got the notoriously buggy iOS 16 instead of something revolutionary. Half-present brilliance is just mediocrity wearing an expensive hoodie.

 

The burnout paradox–  The modern worker is simultaneously doing too much and too little. A McKinsey study found 80% of employees report feeling overworked but underutilized – burning out while contributing a fraction of their potential. Tesla employees working 80-hour weeks produced cars with panel gaps you could fit a sandwich through. Exhaustion isn’t excellence.

 

The passion percentage– Cristiano Ronaldo doesn’t show up to 60% of practice and expect championship results. Yet in workplaces globally, the accepted standard is “adequate” rather than exceptional. When Netflix allowed cultural focus to split between creative excellence and algorithmic content production, we got “365 Days” instead of “The Crown.”

 

The Domino effect of half-hearted efforts– When you operate at a fraction, it doesn’t just affect you—it ripples out. Your half-baked effort becomes someone else’s full-blown problem.   In 1986, the Space Shuttle Challenger disaster occurred because of a single O-ring operating at a fraction of its capability. The result? A catastrophic failure that cost lives.   Half-hearted efforts are like bad Wi-Fi—they keep buffering everyone else’s progress.  

 

The Power of Whole-Hearted Living: Going all in– When you give 100%, the output isn’t just the sum of your efforts—it’s exponential. It’s the difference between a spark and a wildfire.  Serena Williams didn’t become a tennis legend by practicing half-heartedly. She gave every match, every swing, every moment her all. That’s why she’s not just a player; she’s a phenomenon.  Wholehearted living is like turning up the volume on life. Why settle for a whisper when you can roar?

 

The “Good Enough” Trap: Settling for Scraps– When we operate at a fraction, we settle for “good enough.” But “good enough” is the enemy of greatness.  Kodak invented the digital camera but didn’t fully commit to it, fearing it would cannibalize their film business. They operated at a fraction of their potential, and guess what? They went bankrupt.  “Good enough” is like eating plain toast when you could’ve had avocado toast. Don’t sell yourself short.  

 

Hollywood Blockbusters Don’t Run on Half a Script– Imagine if Christopher Nolan made Inception but gave up halfway. Or if Spielberg decided Jaws was scary enough without the shark. The audience (or life) only rewards full execution, not half-baked ideas.

 

Half a Bridge is as Useless as No Bridge– Engineering has no room for “almost finished.” A 99% completed bridge is just a more expensive way to fall into the river. Near success is just expensive failure.

 

The truth is simple: If you only give 50%, you won’t even get 50% back. You’ll get far less. Because success isn’t linear—it’s exponential. Every compromise multiplies, and what you’re left with is a life that’s a fraction of what it could have been.

 

A Dim Bulb Can’t Light Up a Room– When Thomas Edison was perfecting the light bulb, he didn’t stop at a version that worked for 10 minutes. He kept iterating until it lasted 1,200+ hours. A half-hearted effort won’t light up your world. Go all in, or stay in the dark.

 

The Leaning Tower of Pisa is a Perfect Metaphor for Half-Commitment– It leans because engineers cut corners on the foundation. A weak start always comes back to haunt you.

 

F1 Racers Know There’s No Prize for Driving at 60%– Lewis Hamilton doesn’t slow down on straightaways to “save energy“—he goes full throttle until the checkered flag. If you hold back, someone else will take the win.

 

The Fractional Workforce– In today’s gig economy, many people juggle multiple jobs or projects simultaneously. While this can be liberating, it often means that no single endeavor gets the full attention it deserves. It’s like trying to cook multiple meals at once; each dish might be edible, but none will be exceptional.

 

The Fractional Self- Perhaps the most significant compromise is the one we make with ourselves. When we operate at a fraction, we’re not just diminishing our output; we’re also diminishing our sense of fulfillment. It’s like living in a house with many rooms, but only inhabiting a few. The rest remain empty, a reminder of what could have been.

 

Most of us don’t even realize when we’re operating at a fraction. We get comfortable, we tell ourselves “this is good enough,” and we adjust to underperformance disguised as contentment.

 

The difference between ordinary and extraordinary isn’t talent—it’s the refusal to operate at a fraction.

 

The mathematics of human potential doesn’t follow standard arithmetic. When we operate at fractions, we don’t get fractions back – we get exponentially diminished returns. The most dangerous lie we tell ourselves isn’t that we can have it all, but that we can have most of it while giving just some of ourselves. The modern tragedy isn’t lack of opportunity but the willingness to compromise on commitment. Perhaps wholeness isn’t about having everything, but about doing one thing completely.

 

After all, history remembers those who gave themselves fully to something, not those who gave something of themselves to everything.

 

The first time I walked into an important meeting in Dubai wearing mismatched socks( purely by accident and certainly not by design) and carrying coffee in a paper cup ( yes, suffering the wannabe hangover), I realized something profound: we’re all just professional pretenders in a global theater of competence. From the CEO furtively Googling acronyms under the table to the new hire reciting memorized industry jargon—humanity’s greatest collective achievement isn’t civilization, it’s our worldwide conspiracy of confidence.

 

Confidence is a Ponzi Scheme, and you’re the founder.   Confidence isn’t something you’re born with—it’s something you fabricate until it becomes real. Think of it as a mental Ponzi scheme where you’re both the scammer and the beneficiary.  Richard Branson started Virgin Records with zero experience in the music industry. He just acted like he knew what he was doing until he actually did. Now he’s launching rockets. Go figure.
Fake confidence is like wearing a superhero cape. Sure, it’s just fabric, but damn, does it make you feel invincible.

 

Fake it till you make it: The world’s most profitable bluff.  If life had an instruction manual, the first chapter would be titled: “No One Knows What They’re Doing. Act Like You Do.” Think about it. The most successful people didn’t wait for permission, degrees, or divine intervention. They showed up, talked a big game, and then figured it out on the fly. The world isn’t run by geniuses—it’s run by confident amateurs who dared to fake it until they made it.

 

Faking it works, but only if you keep making it. Elizabeth Holmes( of Theranos) faked it and didn’t make it (oops).  Sam Altman faked it, then built OpenAI into the real deal. The lesson: The difference between a visionary and a fraud is whether they deliver.

 

The universal human bluff – From Tokyo to Toronto, every corporate newbie has nodded confidently while thinking “What the hell is EBITDA?” The global economy runs on people pretending they understand spreadsheets.

 

Academic impostors unite – From Delhi to Dublin, PhD students worldwide bond over one shared truth: nobody actually reads the papers they cite. The greatest scholarly tradition isn’t research—it’s bibliographic theater.

 

The parental confidence trick – No first-time parent from Mumbai to Melbourne has any idea what they’re doing. We’re all just reading ahead one chapter in the manual while pretending we’ve finished the book.

 

Corporate jargon: Linguistic fakery – “Let’s circle back” means “I have no idea what to do” in every language where business is conducted. Corporate jargon is just ‘ faking it‘ in a well tailored suit. Ever sat through a meeting where people say “synergize cross-functional bandwidth“ and still have no idea what’s happening? Exactly. If you sound like you know what you’re doing, 90% of people won’t question it.

 

Do you know what is Silicon Valley’s greatest export? Not technology, but audacity. How else do you explain 22-year-olds securing millions in funding with PowerPoint slides and vibes? When Sam Bankman-Fried( of the FTX Crypto Currency scam fame, now serving a 25 year prison sentence) showed up to pitch sessions in cargo shorts, he wasn’t breaking dress code—he was establishing dominance.

 

The evolutionary advantage – From Johannesburg to Jakarta, those who can project capability before mastering it get opportunities to develop actual skills. Faking it isn’t just survival—it’s how we evolve.

 

The world is a stage, and we’re all terrible actors (But that’s okay).
Let’s face it: nobody really knows what they’re doing. The CEO? Faking it. The influencer with 2 million followers? Faking it. Your neighbor who acts like they have their life together? Definitely faking it. Steve Jobs famously “faked it” when he launched the first iPhone. The demo was a carefully orchestrated illusion—the phone barely worked. But he sold the vision, and the rest is history.  Life is like improv comedy. If you act like you belong, no one will question you. Just don’t trip over the furniture.  

 

The Global Playbook for faking It – In Silicon Valley:“Move fast and break things.” Translation: Fake it till you make it, and if you break it, call it a “pivot.” In Bollywood:Ever seen a 40-year-old play a college student? That’s the art of faking it in its purest form.  Politics: Need I say more?  The world runs on people who dared to fake it. The only difference between a scam and a success story is the ending.  

 

Confidence is just arrogance that got lucky.  Howard Schultz wasn’t a coffee expert when he started Starbucks. He just pretended to be one until the world believed him. You don’t need permission to be great. Just start acting like you are.

 

If you act like a big deal, the world plays along. Kim Kardashian became a billionaire by selling an image before a product. Now she sells everything from makeup to private equity funds. If you can convince the world you’re valuable, you will be.

 

Even Picasso faked it. When he was broke, he’d pay for meals with a doodle on a napkin. Why? Because he told the world his art was worth millions. Price isn’t real. Perception is.

 

Most people whom you admire were clueless at first. No bigger examples than Jeff Bezos( who had no clue about E-Commerce), Elon Musk( rockets were really rocket science to him). They figured it out on the job—which, funnily enough, is what most people do. Start before you’re ready. No one is ever truly ready.

 

At the end of the day, “Fake It Till You Make It” isn’t about lying—it’s about believing in yourself before the world does. So stop waiting for validation, approval, or “the right time.” Put on the suit. Speak like you know the answer. Walk like you own the damn place. Because the truth is—everyone else is just faking it too.

 

In the end, “fake it till you make it” can be a double-edged sword. While it might offer temporary confidence boosts, it can also lead to long-term feelings of inauthenticity. Perhaps the real secret to success lies not in faking it, but in embracing who you are and letting your true strengths shine through. So, go ahead and “fake it” if you must, but remember, the most powerful version of you is the authentic one.

 

Now go out there and wing it like the gloriously imperfect human you are. The world doesn’t need perfection; it needs people brave enough to pretend they’ve got it all together until they actually do.

Loss: The conduit to your best win. And mind you, every failure comes with a hilarious aftertaste.

 

Loss. The ultimate party crasher. It shows up uninvited, overstays its welcome, and leaves you wondering if you’ll ever find the joy again. But, history proves that loss is often the secret sauce to winning big. So, let’s flip the narrative, laugh at our misfortunes, and see how some of the greatest losses in history paved the way for epic wins.

 

When we’re face-down in the dirt of defeat, the last thing anyone wants to hear is “this is actually great news!” Yet history’s highlight reel suggests that our most spectacular face-plants often serve as springboards to our greatest victories. Perhaps we should start sending “congratulations” cards for major setbacks instead of sympathy notes. And actually host a ” loss party ‘ because you are pre-empting the celebration of your upcoming epic win.

 

Getting fired can be a magnificent blessing. Ask J K Rowling. Before she created the wizarding empire that would make her richer than the Queen of England, she was a broke, divorced, single mom on welfare who had just been fired. She describes herself then as “the biggest failure I knew.” Turns out, hitting rock bottom gave her the freedom to focus on the only project that mattered to her – a little story about a boy wizard. So, the next time your boss calls you into his room with that inescapable grim, end of the world expression, go arms swinging with a bottle of champagne. You might be on the verge of creating a billion-dollar franchise. At minimum, you’ll create an awkward memory that will haunt both of you forever.

 

We have heard of cheque bounce. But, here is history’s biggest Bankruptcy Bounce. Walt Disney was forced to declare bankruptcy after his first animation company failed. Henry Ford‘s first two automobile companies went bust. Both men later created empires that changed the world. Perhaps we should rebrand bankruptcy as “financial exfoliation” – just scrubbing away the dead cells of bad decisions to reveal the glowing entrepreneurial skin beneath. “I’m not broke; I’m pre-wealthy!”

 

The rejection injection. Stephen King‘s first novel “Carrie” was rejected 30 times. He was so discouraged that he threw the manuscript in the trash. His wife fished it out, encouraged him to resubmit it, and the rest is horror history. Today he has sold over 350 million books. King keeps his rejection letters impaled on a spike in his bedroom. Consider creating your own “Wall of No” – a monument to all the people who thought you weren’t good enough. Nothing says “I’ve made it” quite like decorating your home with artifacts of your past humiliations.

 

The global collapse as a catalyst. Nintendo started as a playing card company in 1889. When that business began to fail, they pivoted to… instant rice. And taxi services. And love hotels. Eventually, they found their way to video games, but only after a series of spectacular flops. Imagine the Nintendo board meetings. “Playing cards are dying… how about we sell rice? No? Hotel rooms for romantic encounters? Driving people around town?” Sometimes finding your purpose looks like a drunk person trying to unlock their front door with every key on the ring.

 

Public humiliation as the springboard. Conan O’ Brien lost “The Tonight Show” in a very public and messy network battle. Instead of disappearing, he embarked on a comedy tour called “The Legally Prohibited from Being Funny on Television Tour,” turned his failure into content, and eventually reinvented his career. There’s something liberating about having your worst professional moments broadcast to millions. After that, bombing a presentation to 12 people feels like a private whisper. “You’re worried about tripping on the stairs? I lost a job so publicly they made HBO documentaries about it!”

 

The accidental re-direction. There is a vast tribe of people who love playing the game called power dynamics. Oprah Winfrey was also at the receiving end of this full time occupation. Oprah was demoted from her job as news anchor because she “wasn’t fit for television.” She was reassigned to a daytime talk show slot as a consolation… which became the launching pad for her media empire. Next time someone says you’re not right for something, remember they might be accidentally redirecting you to your destiny. “Thank you for noticing I’m terrible at this! Your rejection is the GPS rerouting me to greatness.”

 

You think you’re being rejected. You’re actually being rerouted. You think you’re losing something. You’re actually making space for something better.

 

Let’s take a moment to laugh at some of the things we mourn: That one sock that mysteriously disappears in the wash. Seriously, where does it go? Is there a secret sock dimension? Mourning it won’t bring it back, but buying funky mismatched socks might just make you a fashion icon. How about that for a socker punch?

 

When you lose something, it’s like life hits you with a cosmic Marie Kondo moment: “Does this spark joy?” If not, thank it for its service and let it go. Losing your hair might feel like a tragedy, but bald is beautiful (just ask Dwayne “The Rock” Johnson). Plus, think of all the money you’ll save on shampoo.

Have you heard of a medical misfire? One that created a world humbling to die for product? Dr. Spencer Silver at 3M was attempting to develop a super-strong adhesive. Instead, he accidentally created an unusually weak one. This “failure” eventually became the Post-it Note, one of the most successful office products ever made. Sometimes your greatest contribution to humanity will be the exact opposite of what you were trying to achieve. This is why I’ve stopped having goals altogether ( not just because I sucked at football!).

 

See what can emerge from the greatest olympic stumble– Michael Jordan was cut from his high school basketball team. “I have failed over and over again in my life. And that is why I succeed,” he later said. Imagine if social media existed when teenage Jordan got cut. The hashtags! #BasketballFailure, #CutFromTheTeam, #FutureMcDonaldsEmployee. Sometimes the universe’s greatest prank is making you look like a loser right before making you a legend.

 

So,the next time you experience a crushing defeat, remember you’re in excellent company. History’s highlight reel is filled with people who looked like complete disasters right before they changed the world. So go ahead and fail spectacularly – you might be just one catastrophe away from your greatest triumph.

 

And if all else fails, at least you’ll have an excellent story to tell at parties. Nothing livens up small talk like a well-crafted tale of magnificent disaster.

 

The Silicon Valley gospel of “follow your passion” has become our modern religion. “When Mark Cuban told a stadium of graduates to ‘follow your passion,’ 10,000 parents simultaneously calculated the ROI on four years of tuition while their children dreamed of becoming professional dog whisperers on Instagram. Meanwhile, the most successful graduate was the one who’d fallen asleep during the speech and missed the passion memo entirely.”

 

Perhaps it’s time we admit that ‘following your passion‘ is the professional equivalent of believing your horoscope—it sounds profound, gives you a temporary dopamine hit, and almost never leads to anything except purchasing crystals you don’t need. The real winners? They’re too busy counting actual results to worry about how passionate they felt while achieving them.

 

Passion is overrated? Oh, absolutely. Passion is the seductive lie we’ve all been sold. “Follow your passion,” they say, as if passion alone pays the bills, builds empires, or changes the world. In reality, the real movers and shakers? They aren’t wide-eyed romantics chasing passion—they’re cold-blooded executors, driven by discipline, detachment, and doing the damn work.

 

Passion is like alcohol—it feels great, but too much of it clouds your judgment, inflates your ego, and makes you think you’re invincible. Besides helping you speak fluent English ex-tempore. Meanwhile, reality is waiting around the corner with a sledgehammer.

 

So, passion or pragmatism? Passion is like a sugar rush—exciting but temporary. Pragmatism aka systems, strategy, and execution? That’s the boring, unsexy stuff that actually works.

 

Passion is overrated. So, get over yourself. Passion is that clingy ex who promises the world but leaves you broke, bitter, and questioning your life choices. “Follow your passion,” they said. Yeah? Tell that to your landlord when you can’t pay rent because your handmade vegan candles didn’t exactly disrupt the wellness industry.

 

Passion is a narcissist. Execution is a hitman. Passion convinces you that your brilliant idea is a gift to humanity. Execution reminds you that nobody gives a damn until you prove it works. Steve Jobs didn’t build Apple because he loved computers. He built it because he hated mediocrity and wanted control over everything, including your wallet. In the Indian context,  Dhirubhai Ambani didn’t wake up passionate about oil refineries. He woke up thinking, How do I make this entire system my playground? Spoiler alert: He did.

 

Passion wants validation. Dispassion just wins. Passionate people want applause. Dispassionate winners don’t even hear the noise. The Wright Brothers didn’t invent airplanes because they were passionate about aerodynamics. They were glorified bicycle mechanics who refused to die ordinary and kept failing till they got it right. Ratan Tata didn’t launch the Nano because of a deep emotional connection with tiny cars. He saw a market opportunity, built it, and moved on while others were still debating passion projects.

 

If you want to see passion as psychological self-sabotage, look no further than Elizabeth Holmes’ , whose passionate belief in Theranos was so strong that she forgot one tiny detail: the laws of physics and biology. Oops. Think closer home in India, remember the passionate founders of Housing.com? Their dramatic boardroom theatrics made for great popcorn entertainment but terrible business. Think less ‘Shark Tank‘ and more ‘Bigg Boss: Startup Edition‘.

 

All the unbridled rallying cry around passion is thanks to what we can term the PIC(Passion Industrial Complex)– which made passion a highly marketable commodity while common sense( like the Rhinoceros) was being endangered.  There is an entire masterclass | coaching economy built on the foundation of passion peddling.  Mukesh Ambani didn’t launch Reliance because of his burning passion for petrochemicals. He wasn’t up at 3 AM journaling about his deep emotional connection to polyester. He saw opportunity, applied discipline, and built an empire while passion-seekers were still finding themselves at Goa retreats, passionately spending their parents’ money.

 

If you look at the dispassionate super achievers like Warren Buffet, who approaches investing with the emotional fervor of someone selecting bathroom tile and compare that to the ‘passionate‘ crypto bros who are tattooing defunct coins on their bodies before moving back into their childhood bedrooms. No different in the case of Azim Premji who was quietly building Wipro with calculated precision, while his contemporaries were experiencing passionate burnout faster than how Delhi street food works through a tourist’s digestive system.You get the drift.

 

Follow your passion is the unspoken code for ” if your father owns commercial property on 5th Avenue, Manhattan or BKC in Bombay “. Thousands of immigrants around the world build successful businesses because they’re passionately opposed to the idea of starving. Dharavi‘s entrepreneurs aren’t pursuing leather-working passions with artisanal enthusiasm—they’re too busy building actual businesses while passionate MBA graduates debate their ‘purpose‘ over ₹500 coffee(Cold Pressed).

 

There is a misunderstood middle path when it comes to passion. Effective achievers cultivate interested detachment, not blind passion. Ray Dalio made billions with all the emotional investment of someone choosing between identical paper clips.

 

Jeff Bezos wasn’t passionate about books. He was passionate about world domination, next-day delivery, and making sure you never leave your couch again. That’s why Amazon is where it is today. That is why they say Passion writes poetry. Dispassion writes paychecks.

 

The unsexy truth: discipline outperforms passion. The next time a LinkedIn influencer tells you to ‘hustle with passion,’ remember that the person making the real money is the dispassionate algorithm designer who created the platform where that passion-preacher is performing.

 

Now go cancel your “Find Your Passion” workshop and do something that actually pays.

 

 

 

 

The irony is that how we have turned ‘ finding balance ‘ into another stressful obligation.

 

Before we get on with it, a quick look at the multiple coinages of capitalism that we have(or not have) been privy to over the years. Of course these are beyond the standard “crony capitalism” and “compassionate capitalism“:

 

1. State Capitalism – Government plays a strong directing role while maintaining market economics (e.g., China, Singapore)
2. Stakeholder Capitalism – Corporations serve interests of all stakeholders (employees, community, environment) not just shareholders
3. Surveillance Capitalism – Economic system based on commodification of personal data for profit (coined by Shoshana Zuboff)
4. Conscious Capitalism – Business should operate ethically while pursuing profits (popularized by Whole Foods’ John Mackey)
5. Platform Capitalism – Economic dominance of digital platforms that mediate between service providers and users
6. Disaster Capitalism – Exploiting crisis situations to implement free-market policies (coined by Naomi Klein)
7. Casino Capitalism – Speculative financial practices with little connection to productive economy
8. Welfare Capitalism – Strong social safety nets coexisting with market economies (Nordic countries’ models)
9. Inclusive Capitalism – Attempting to address inequality while preserving market structures
10. Turbo-capitalism – Extremely accelerated, deregulated form of capitalism
11. Laissez-faire Capitalism – Minimal government intervention in markets
12. Green Capitalism – Market-based approaches to environmental issues
13. Digital Capitalism – Economic model centered on digital technologies and networks
14. Venture Capitalism – Economy driven by high-risk investments in potential high-growth startups
15. Monopoly Capitalism – Economy dominated by large monopolistic corporations
16. Patrimonial Capitalism – System where inherited wealth plays dominant role (highlighted by Thomas Piketty)
17. Philanthrocapitalism – Using business methods to solve social problems through charitable giving
18. Zombie Capitalism – Focused on failing businesses kept artificially alive through various supports

 

I am sure there are a few more that I certainly would have missed out on but what I didn’t want to miss out on is the New Kid On The Block: Equilibrium Capitalism.

 

A friend of mine gives me the hibby jibbies: watching her schedule her ‘spontaneous me-time‘ between Zoom calls while simultaneously ordering groceries and listening to a mindfulness podcast felt like watching someone perform surgery while riding a unicycle.

 

Our obsession with balance has become totally unbalanced. The metrics madness has taken over Planet Earth from the looks of it- screen time, steps, gratitude moments, sleep, meditation minutes, calorie intake, hydration etc etc. Life’s dashboard has about 17 pie charts and soon we would need another pie-chart to measure our obsession with pie-charts.

 

Balance: The fastest route to forgettable -Nobody remembers the guy who played it safe. Nobody celebrates the brand that kind of took a risk. The world worships those who went all in, flipped the table, and broke the game.Would you rather be the Steve Jobs who obsessed over fonts, fired his own team, and came back from the dead to make Apple a trillion-dollar monster… or the “balanced” CEO of Nokia? (Wait, what was his name again?).

 

This is not a lie! The best stuff in life is 100% unbalanced. Great food? It’s 90% fat, salt, and sin. Great art? Made by sleep-deprived maniacs ignoring the real world. Great love? Messy, intense, and absolutely not balanced. You think Elon Musk is getting 8 hours of sleep, meditating, and sipping green tea? Nah, he’s sleeping in a factory, launching rockets, and breaking Twitter for fun.

 

Balance is for yoga. Boldness is for game-changers. Listen, if you’re a gymnast, by all means, balance away. But if you’re trying to build something legendary—a career, a business, a legacy—moderation will bury you. The world isn’t changed by the well-balanced. It’s shaped by the unapologetically obsessed.

 

Welcome to the social media balance illusion– TIE: The Instagram Effect. The pressure to go public with our balance achievements. Because in the vast ocean of social media real estate, there is just no room for vulnerability and anything even remotely less than super perfect. ” Sarah’s(fictional character) Instagram feed is is a masterclass in balance theater—morning yoga by the window, perfectly arranged desk salad, evening book with artisanal tea. What you don’t see is the 47 takes, the deadline panic, and the UberEats wrapper hidden just out of frame.”

 

Balance is overrated. Period. Here’s the thing:Life isn’t a tightrope; it’s a rollercoaster. Some days you’ll be on top of the world, and other days you’ll be hanging upside down, wondering how you got there. And that’s the beauty of it. Richard Branson once said, “Entrepreneurs don’t retire; they just find new ways to stay busy.” Balance? Nah. Passion, purpose, and a little bit of chaos? Absolutely.

 

Guilt is the silent killer of balance. You feel guilty for working too much, then guilty for not working enough. You feel guilty for taking time for yourself, then guilty for neglecting others. Newsflash: guilt doesn’t help. It just makes you bad at everything. You take a day off to relax, but instead of enjoying it, you’re haunted by the ghost of unfinished tasks. Spoiler alert: the world won’t end if you take a break. In fact, you’ll probably come back more productive.

The balancing act is a lie. The idea of balance implies that everything gets equal attention. But let’s get real: life is not a perfectly measured recipe. It’s more like a chaotic potluck where someone brought a questionable casserole, and you’re just trying to avoid it. For eg you decide to hit the gym after work, but then your boss schedules a last-minute meeting. Your “balance” just got tipped faster than a Jenga tower in an earthquake.

 

Balance is like a unicorn—everyone talks about it, but no one has actually seen it. We chase it, we Instagram it, we even pretend to have it. But let’s be honest, balance is less of a state of being and more of a circus act where you’re juggling flaming swords while riding a unicycle on a tightrope. And just when you think you’ve nailed it, life throws a banana peel on your tightrope. Splat!

 

So, what’s it gonna be? You still trying to find your work-life balance—or are you finally ready to tilt the damn world in your favor? Balance is a myth, but chaos is a masterpiece. Let’s paint outside the lines.

Balancing Act aka The art of appearing balanced while quietly drowning !Because at the end of the day, the most interesting lives, brands, and ideas weren’t sculpted by balance. They were sculpted by audacity.

So, are you still playing it safe—or ready to make your own rules?

 

The other day I had ordered an USB stick. It came well before the promised time. I did not realise that it was just the calm before the storm. Opening the packet was like breaking into Fort Knox. You have experienced the same during check outs from certain E-Commerce sites and abandoned your cart because the website wanted your blood type, your grandmother’s maiden name, and a retina scan.

 

This is a wake-up call for all the brands who are not aligned with the harsh reality. Customers are plain lazy. It is not an insult. Humans are hardwired to take the easiest and the shortest route to get what we want. If your brand makes people think too much, work too hard, or jump through digital or physical hoops, they will ghost you faster than a bad Tinder date.

 

For brands, convenience is non-negotiable.

 

Path of Least Resistance is where brands make it so effortless, so intuitive, and so deliciously simple that customers glide through the experience as if on a conveyor belt of happiness.

 

It is worth looking at the hidden cost of friction. Here’s a shocking statistic: 70% of customers abandon their purchases due to complicated processes. But the real cost goes beyond lost sales. Our brains are wired to conserve energy, and when faced with complexity, we often choose to walk away.
Every point of friction is a crack in your brand’s relationship with its customers, potentially leading to:

 

– Decreased customer loyalty
– Negative word-of-mouth
– Lost lifetime value
– Increased customer service costs

 

Remember when Amazon introduced one-click ordering? It wasn’t just convenient – it was revolutionary. By eliminating the traditional checkout process, they didn’t just save customers time; they created a new standard for e-commerce simplicity. The result? Billions in additional revenue and countless satisfied customers.

 

Simplicity builds trust. When you remove complexity, you build trust. Customers don’t just want to know what they’re buying; they want to feel confident that the process is transparent and straightforward.
Take Zerodha, India’s largest stockbroker. They disrupted the brokerage industry by offering zero-commission trading and a user-friendly platform. No hidden fees, no jargon—just simplicity. The result? Millions of happy customers who trust them implicitly.

 

Anticipate needs before they arise. With data science, AI, ML and all of it, these have become table stakes provided brands want to consider it. Spotify’s Discover Weekly playlist is a masterclass in anticipation. Every Monday, it serves up a curated list of songs you’ll probably love. No effort, no searching—just pure musical bliss.

Test, iterate, optimise, repeat. Reducing friction isn’t a one-time effort. It is an ongoing process. Use customer feedback, A/B testing, and analytics to continuously refine your approach. Airbnb( yes the guys who championed ” designing for trust “)  constantly tweaks its platform based on user feedback. From simplifying the booking process to introducing new features like “Experiences,” they’re always looking for ways to make life easier for their users.

 

Let’s face it. Nobody reads the manual.(Also known as the IKEA Paradox—great for furniture, terrible for everything else).  You don’t need a manual to use an iPhone. No one has ever said, “Wait, let me check the instruction booklet before I swipe right.“ Apple’s UX is built on intuition, muscle memory, and making complex tech feel like second nature.

 

If your customer needs a manual, your brand has already failed.

 

KISS: Keep It Simple Stupid. When in doubt, think like a 5 year old.(Aka: If a kid can’t figure it out, it’s too complicated). Look at Google Search. No drop-down menus, no instructions, no 10-step process. One search bar. That’s it. Even a toddler can type “Peppa Pig” and find exactly what they want. The lesson for brands here is : Simplicity wins. If you have to explain how your service works, it’s already too complex.

 

Technology is your best friend. From AI-powered chatbots to voice assistants, technology can be a game-changer in creating frictionless experiences. The key is to use it wisely—don’t just automate for the sake of automation; automate to make life easier for your customers. Domino’s lets you order pizza with a tweet, an emoji, or even through your smartwatch. They’ve turned ordering pizza into a seamless, almost magical experience. That’s the power of technology done right.

 

On a similar note, embrace automation intelligently-and
automation isn’t about replacing human interaction – it’s about enhancing it. Take Starbucks‘ mobile ordering system: it doesn’t just save time; it makes customers feel like VIPs when they walk in and find their drink waiting.

 

Beware of the downside of overchoice: The more choices there are, the more people make decisions based on what “feels” right rather than objective truth. As an aside here, may I urge you to check out this post on Choice Architecture, Decision Making and the Miracle on the Hudson.

 

Friction is the silent killer of customer loyalty– Let’s face it: no one likes jumping through hoops. Whether it’s a complicated checkout process, a labyrinthine IVR system, or a website that feels like it was designed in the 90s, friction drives customers away faster than you can say “abandoned cart.” Remember the time you tried to unsubscribe from a newsletter and had to click through 17 pages? Yeah, that’s friction. Now, think about how Netflix does it. One click, and you’re in. No forms, no hassle. That’s the path of least resistance in action.

 

Ready to create your own path of least resistance? Start by mapping out your customer journey and identifying pain points. Then, use technology, personalization, and a dash of creativity to turn friction into flow. Your customers will thank you—and your bottom line will too.

 

A few weeks back I was at a social gathering. And, as is typical of us humans (who are tribal in nature, not just at such places), each of us were clinging onto groups that seemed familiar or accepting. Blending in was the go-to.

 

As we small talked our way through those clustered domiciles of comfort, one man took the audacious step of breaking away from his zone of peace and ventured into the unknown(read find a new cluster of people). I wasn’t sure whether it was by design or by accident, but all these groups seem to be within earshot of each other.

 

As soon the daring individual embarked on his journey of seeking his inorganic tribe, one of the group members who seem to have been asked of the person who just exited responded by saying ” Oh, he’s some advertising type “.

 

That quote that I unintentionally overheard got me thinking. It was just off the cuff, indifferent and reeked of stereotyping. But it did what it needed to do- purposefully provocate.

 

Branding and advertising shape culture, set societal norms, and redefine human aspirations. But in a world where brands chase engagement over enlightenment and virality over value, the intellectual depth of the industry has thinned. If advertising and branding are to be a force for good, we need more intellectuals—people who can elevate the discourse, challenge conventions, and make brands a beacon of progress rather than just only profit.

 

In an era of rapid consumption and diminishing attention spans, advertising has increasingly gravitated toward quick emotional triggers rather than thoughtful engagement. Intellectuals bring critical thinking, historical perspective, and cultural depth that can elevate advertising beyond mere persuasion to meaningful communication. This is one way of addressing the intellectual gap in advertising.

 

The best advertising has always been rooted in intellectualism. Some of the most powerful advertising has been shaped by people who brought deep cultural, philosophical, and psychological insights into their work. Legendary adman Bill Bernbach revolutionized advertising by focusing on human truths rather than just product features. His campaigns for Volkswagen (Think Small) were not just ads; they were intellectual commentaries on consumerism, self-perception, and mass culture.

 

Brands with intellectual depth can interpret cultural movements more accurately and engage with them more meaningfully. When Dove launched their “Real Beauty” campaign, it wasn’t just clever marketing—it was informed by feminist theory and body politics research, giving it staying power beyond a typical campaign. Cultural literacy can be a competitive advantage for brands. Nike‘s partnership with Colin Kaepernick demonstrated remarkable cultural literacy. Rather than simply jumping on a social justice trend, Nike’s approach reflected a sophisticated understanding of changing attitudes toward athlete activism, racial justice, and corporate citizenship. The campaign succeeded because it was grounded in cultural and historical context, not despite it.

 

Intellectuals can help transform advertising from simple selling to valuable social commentary. The New York Times‘ “The Truth Is Hard” campaign succeeded because it was grounded in philosophical understanding of truth, journalism, and democratic principles—not just clever copywriting. Advertising as social commentary is a potent tool.

 

The intellectual approach prizes truth above mere persuasion, which paradoxically can make messaging more persuasive through its authenticity. When outdoor brand REI closed its stores on Black Friday for their #OptOutside campaign, it demonstrated an intellectual understanding that sometimes principled positions against consumerism can actually strengthen a consumer brand. In the toss-up between truth seeking and persuasion, lean more towards the former.

 

Another powerful example is Oatly, whose entire brand philosophy is built on intellectual honesty about sustainability. Their packaging openly discusses the environmental tradeoffs of their product, the challenges of sustainable agriculture, and even questions consumption itself. This intellectual approach has helped them stand out in a crowded market not by overselling, but by refusing to oversimplify.

 

Truth-seeking also means confronting uncomfortable realities about how advertising shapes culture. Intellectuals understand that persuasive techniques can reinforce harmful stereotypes or destructive behaviors when used without ethical consideration.

 

Intellectuals can help brands tackle pressing global issues, from climate change to inequality, by framing these challenges in ways that inspire action. Ben & Jerry’s Social Justice Initiatives: Ben & Jerry’s has consistently used its platform to advocate for social justice, from Black Lives Matter to LGBTQ+ rights. Intellectuals could help the brand connect these efforts to broader historical and philosophical movements, amplifying their impact.

 

On a similar vein is IKEA’s Refugee Shelters: IKEA’s partnership with the UN to design shelters for refugees is a prime example of branding as a force for good. Intellectuals could help communicate the human stories behind these initiatives, fostering empathy and understanding. By addressing global challenges, brands can position themselves as leaders in the fight for a better world

 

The intellectual deficit is fueling short-termism. Today’s advertising ecosystem is addicted to short-term wins—clicks, impressions, and fleeting virality. But where is the long-term thinking? Where are the campaigns that shape human behavior over decades, not days? Intellectuals in branding can bring the patience and depth needed to build brands that endure.

 

Coca-Cola’s ‘Share a Coke’—Tapping into Psychology and Nostalgia: Coca-Cola’s Share a Coke campaign wasn’t based on gimmicks; it was rooted in deep psychological insights about personalization, nostalgia, and social connection. By simply printing people’s names on bottles, the brand made the product feel personal, leading to a surge in sales and a revived emotional connection with consumers. This wasn’t just marketing—it was a masterstroke in consumer psychology.

 

By empowering consumers, brands can create a more engaged and informed public. Whole Foods through its focus on Food Education, has positioned itself as a leader in healthy, sustainable eating. Intellectuals could help the brand explore the cultural and historical dimensions of food, enriching its educational efforts. When brands are educating consumers, they go beyond selling to empowering.

 

The future belongs to brands with depth. As brands become cultural entities, they need the intellectual horsepower to navigate complexity, ethics, and long-term impact. It’s time to move beyond just creative hacks and bring in deep thinkers who can make branding a force for good. It’s not just about selling better. It’s about thinking better.

 

Lets for a moment consider the smartphone in your pocket( and in millions of pockets the world over). Do you think it is technically superior to its competitors? Well, the jury is out on that. Does it matter? Not really. You bought it because the company convinced you that ownership would transform you into a more creative, connected, and frankly superior human being. They didn’t sell you gigabytes and processors; they sold you identity.

 

In the grand cosmic joke that is business, there’s one punchline we can’t seem to escape: marketing matters. Not just a little. Not just sometimes. It matters so profoundly that we need to say it twice just to get the point across.

 

The truth is that we human beings are predictably irrational. We make emotional decisions and as an after thought try to justify it with logic. Confirmation bias as Dr Cialdini, the author of the seminal book on the Psychology of Persuasion would call it. So marketing isn’t about lying. At the fundamental level it is understanding the psychology of how humans behave and buy and trying to bridge the gap between what you are offering and what people want.

 

Red Bull doesn’t sell caffeinated sugar water; they sell extreme sports and adrenaline. Nike doesn’t sell sneakers; they sell athletic achievement. Dove doesn’t sell soap; they sell self-acceptance. And here’s where it gets interesting: the best marketing creates a feedback loop. The perception becomes reality. The Red Bull athlete jumps from space. The Nike runner breaks records. The Dove user genuinely feels better about themselves.

 

Marketing matters because it recalibrates how we perceive value. And marketing matters all the more because at its best it transforms value itself.

 

You would recall that brand Abercrombie & Fitch convinced an entire generation that the cool kids are the ones wearing oversized, logo-emblazoned T-Shirts that mysteriously smell like manufactured pheromones? They weren’t selling clothes; they were selling exclusivity—the privilege of paying more to belong to a club most of us should have been embarrassed to join.

 

So, let’s get one thing straight: marketing is not the art of selling ice to Eskimos. That’s a myth perpetuated by people who think marketing is just about slick talk and shiny brochures. No, marketing is the art of making people want the ice, even if they’re standing in the middle of Antarctica. It’s about creating desire, building trust, and occasionally making your audience laugh so hard they forget they’re being sold to.

 

Marketing matters because your product is not the second reincarnation of sliced bread. Nobody needs your product(just yet). Let’s face it: your product might be revolutionary, life-changing, and utterly brilliant, but unless you tell people why they should care (and address the WIIFM- Whats In It For Me?) , it’s just another thing taking up space in the universe.

 

Marketing matters because Perception is Reality( and reality truly is over rated). Consider the iconic brand Coca Cola. Essentially sugar water with bubbles. Being pitched to us as ‘ happiness in a bottle ‘. Not just a cola drink. It’s Santa Claus, polar bears, and sharing a Coke with someone whose name you can’t pronounce. That’s the power of marketing: it turns the mundane into the magical.

 

If you are not marketing, your competition certainly is. And if you are not standing out, you are blending in. In that SOS(Sea of Sameness). And by blending or being an also ran is the equivalent of wearing beige to a Hawaiian themed neon party. All of us remember Nokia. Of course we do. They thought that competition was sleeping and they don’t need marketing. Exactly the time when the likes of Apple, Samsung etc went on a marketing over drive busy convincing the world that their phones were smarter, sleeker, and sexier. The rest is history—and a cautionary tale.

 

Marketing is not just about selling; it’s about storytelling. It’s about connecting with people on a level that goes beyond transactions. It’s about making them feel something—whether it’s joy, curiosity, or the sudden urge to buy that thing they didn’t know they needed. Marketing is not a nice-to-have. Marketing is not a department. It’s not an ad campaign. Marketing is oxygen. Ignore it, and your brand suffocates.

 

People don’t buy products. They buy better versions of themselves. You don’t buy a Rolex to tell the time. You buy it because you want to feel successful.

You’re not competing with other brands. You’re competing with people’s attention spans. People don’t wake up thinking about your brand.

 

They wake up thinking about emails, deadlines, kids, coffee, Instagram, Netflix, and cat videos. If your marketing isn’t creative, bold, and unforgettable—guess what? You’re invisible.

 

Hope is not a strategy. Marketing is.

 

Remember Fyre Festival? It was a total scam. No music, no food, no infrastructure. But guess what? Their marketing was so powerful, people PAID THOUSANDS for it. That’s how powerful branding is. Even a disaster can sell if the marketing is strong enough.

 

If you still don’t believe in marketing, Good luck with your obscurity. 

 

The best product doesn’t win. The best-marketed product does.

Customers don’t buy features. They buy emotions.

 If you don’t control the narrative, your competitor will.

 

So if you still think marketing is an expense, remember this:

 

Marketing is the difference between Apple and Blackberry.

Marketing is the difference between Tesla and every other EV.

Marketing is the difference between becoming a legend… or a lesson.

Still want to cut your marketing budget? Cool. If you think you can “save money” by cutting marketing, congratulations—you just saved your way into irrelevance.

 

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King

 

There’s a dangerous myth in boardrooms, locker rooms, and every overpriced motivational seminar—that talent alone is enough. That if you’re naturally gifted, the universe will hand you success on a silver platter.

 

Let’s clear that up: The universe doesn’t care.

 

Talent is like a gym membership. Everybody wants it. Few use it properly. And most waste it by sitting on the couch, eating nachos, and flexing about their “potential.”

 

Want proof? Read on!

 

There are lot of cautionary tales that litter the landscape of human achievement. We have seen many a Prodigy’s downfall due to what is called the Mozart Syndrome. Those breed of gifted individuals who believe that their natural talents exempt them from hard work. Many child prodigies flame out spectacularly , crushed by the weight of their unearned confidence. Their ego keeps whispering in their ears that they are special, that rules don’t apply and hard work is for the ordinary.

 

Talent is a lottery ticket. Hard work, humility, and persistent learning are the vehicle that might – just might – turn that ticket into something extraordinary. Remember: The world is littered with talented people who never became anything. It’s filled with determined people who became everything. And therein lies the uncomfortable, unspoken truth.

 

Talent is common but perseverance is rare. One of the basketball GOATs of all time Michael Jordan was cut from his high school basketball team. His talent alone didn’t make him the greatest—it was his relentless work ethic and refusal to let ego dictate his growth. The universe is full of talented losers. What separates the greats is not their gift, but grit.

 

Talent without adaptability is obsolete. The world is continuously changing and talent alone cannot help you keep up. Talent is static, while the world is dynamic. Remember, if you are not evolving, you are eroding. A classic often quoted example is Blockbuster– it had all the talent, resources and the first mover advantage to dominate the entertainment streaming industry but ego and complacency dictated otherwise. In the bargain Netflix, the darling of the OTT space, rose to dominance.

 

Talent is a seed; hard work is the soil. Talent is meaningless without effort. Thomas Edison famously said, “Genius is 1% inspiration and 99% perspiration.” His relentless work ethic led to over 1,000 patents, proving that effort trumps innate talent.

 

Talent is overrated because by itself it is not enough. Talent is just one piece of the puzzle. Success requires emotional intelligence, resilience, adaptability, and humility—qualities that ego often undermines. Lance Armstrong was a talented cyclist, but his ego and refusal to play by the rules led to his downfall, tarnishing his legacy and achievements. It is noteworthy to remember that talent is only the starting line NOT the finish line.

 

Talent is your entry ticket, not your winning strategy. Natural ability opens doors but it is not a ticket to your success. Mike Tyson—one of the most talented boxers ever—had raw power but let ego, recklessness, and lack of discipline derail his career. Meanwhile, someone like Floyd Mayweather, with arguably less raw power, used strategy, consistency, and discipline to stay undefeated.

 

Hard work eats talent for breakfast. You bet. Tom Brady is a case study. He was certainly not the most naturally gifted quarterback, was drafted 199th in the NFL, but through sheer discipline, continuous improvement, and obsessive preparation, he became the greatest of all time. The world is filled with “naturally gifted” people who never made it. The ones who succeed are those who work harder than their talent demands.

 

One-hit wonders exist in every industry. The real icons aren’t just talented—they show up every single day and put in the work. Vincent van Gogh—never considered a genius in his lifetime, yet he painted 900+ works. His relentless commitment made him immortal. Compare that to countless “prodigies” who vanished without leaving a legacy.

 

You know what is real talent? : Reinvention!  The most successful people do not just rely on talent. They are constantly evolving. Madonna was never considered the best singer or dancer, but she constantly reinvented herself and remained relevant for decades, while more “talented” artists faded away.

 

Deliberate practice over innate talent. Geoff Colvin‘s book “Talent is Overrated” emphasizes that world-class performers achieve greatness through structured and focused effort, not just natural ability. Mozart and Tiger Woods are often cited as examples of innate talent, but their success was heavily influenced by early and intense deliberate practice.

 

As we look at talent with a fine tooth comb, what we should be on guard about is the ‘ expert blind spot ‘. Experienced individuals often underestimate the effort required to achieve their level of expertise, attributing their success to talent rather than hard work. This expert blind spot can lead to poor mentoring and unrealistic expectations for others.

 

Talent is nothing but a VIP pass to the starting line. The real game is won by those who outwork, outthink, and outlast the “talented” ones who think they’re too special to sweat.

 

Before signing off some Red Herrings if you may:-

Talent Gets You in the Room. Hard Work Decides If You Stay.

Ego Turns Talent Into a Dumpster Fire

The Hustlers Always Beat The “Gifted”

The World is a Cemetery of Wasted Talent

Reinvention is the Only Talent That Matters

Emotional Intelligence > Natural Ability

The Underdogs Always Win. Eventually

Discipline and Consistency Beat Short-Term Genius

 

As I sign off may I encourage to read this book Humbitious written by Dr Amer Kaissi whom I had the pleasure of interviewing for BrandKnew. You can access the interview here. Humility is a super power. Is the core message that Dr Kaissi drives home in his book.