Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is ideally the way forward for brands and marketers. Some would be in plain sight, others would have to be unearthed with a fine tooth comb.
Don’t find customers for your products; find products for your customers.
More @ https://www.brandknewmag.com/dont-find-customers-for-your-products-find-products-for-your-customers/