“ Emotional choice theory posits that individual-level decision-making is shaped in significant ways by the interplay between people’s norms, emotions, and identities. While norms and identities are important long-term factors in the decision process, emotions function as short-term, essential motivators for change “.
The common perception is that we think that our decisions are guided purely by logic and rationality, but our emotions always play a role in our good decision making process. So, cherish your own emotions and never undervalue them.
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