CAUTION: THE VALUE OF MARKETING IS NOT WHERE YOU HAVE BEEN TOLD IT IS

Let us begin with defining what Marketing is NOT!

Marketing isn’t the act of getting people to buy what you’re paid to sell them.

Marketing is about probabilities and likelihoods. It’s about moving people, both metaphorically and otherwise.

Nobody gives a flying shit about your philosophy. Write that in big letters above your desk.

“Brand purpose” is the first hiding place of bad marketers. We have seen enough and more of ‘ purpose washing ‘. People see through that.

Time to reconsider your tired email lists, sneaky retargeting and costly pre-roll ads.

Instead, reach for next-generation experiences that touch people’s hearts and move their minds.

Give your audience genuine human emotions: goosebumps — quicken pulses, and they’ll never forget you.

Marketing’s value has a different domicile unlike perceived and practiced. So, it’s not about where YOU are but where YOU should be.

ENDS